Three sectors, three registers

What your website could look like instead.

Three complete designs, built end to end, for three businesses that do not exist. Same builder, same fortnight, three entirely different results — because a roofer and a wine bar should not get the same template with the colours swapped.

Each one is a walkthrough rather than a showcase. Numbered notes are pinned to the page explaining what every decision is doing for the business — press Walk me through it and it takes you round them in order. Turn them off and you are looking at the site exactly as it would ship.

Rebuild it in front of you

Type your business in, then change the ground, the accent, the typeface, the corners, the spacing and the buttons — live, on the real page. Or press Surprise me and watch it become a different company entirely. Nothing is saved and nothing is sent anywhere.

See what you probably have now

One toggle drops the same business onto the website it would really have. Times New Roman, a visitor counter, last updated 2011. Then flip back.

Every business below is invented. The addresses, prices, phone numbers and guarantees are made up, and each page says so permanently at the top. They are here to show design and nothing else.