Web design in Stoke-on-Trent

Garden designer websites in Stoke-on-Trent, built to bring in work.

One complete website rebuild for a garden designer business in Stoke-on-Trent: £1,495 one-off, about 14 working days, with a free Growth Audit of the site you have now before you decide anything.

The problem

What is costing you enquiries.

Common reasons a garden designer site loses enquiries. Some of them will not apply to you; the free audit says which do.

  • The portfolio shows beautiful photographs but never the plan, so visitors cannot see what the design fee paid for.
  • The site does not say what a consultation costs or includes, so people expect a free visit and a free sketch.
  • There is no explanation of design only against design with build, which leaves clients unsure who does the work.
  • Large image files make portfolio pages slow on a phone, which is where most people first open them.
  • Planting design, often the designer's real strength, gets a single line while hard landscaping dominates the pictures.

What is included

One rebuild, everything in it.

Project pages that pair the drawn plan with the finished garden and a short account of the brief.

A process page running from first consultation to handover, with what the client receives at each stage.

A fees section that explains how consultations and design work are charged, in whatever terms you choose to publish.

An enquiry form that asks about the garden, the brief, a budget band and when the client hopes to build.

Portfolio images compressed and sized properly so the site stays quick on a phone.

A section on the landscapers you work with and how the build is handed over or overseen.

Getting found in Stoke-on-Trent

Local search, done properly.

Stoke-on-Trent is a Staffordshire city famous for its pottery industry, with a population of 260,000.

In a large town, a homeowner looking for a garden designer sees practices from the wider area, often including landscapers who offer design as part of the build. The site has to make the case for paying for design separately: what the client receives, such as a survey, concept, planting plan and construction drawings, and how that protects the build budget. Named projects from nearby suburbs show you know the local soils and house styles.

Stoke-on-Trent is large enough that the first page for garden designer searches is genuinely contested, and directories take several of the slots. Ranking above a directory is easier than ranking above a competitor, because a directory cannot say anything specific about the work. Firms in Newcastle-under-Lyme and Stafford show up in the same results, because Google's idea of "near me" does not stop at the city boundary.

Stoke-on-Trent is known for its ceramics heritage, oatcake, and industrial regeneration. That shapes who is searching, what they expect to pay and how far they will travel, so a site for garden designers here should read like it belongs in Staffordshire, not like a template with the town name swapped in.

More on web design in Stoke-on-Trent

What it costs

£1,495, one-off.

The Growth Website is £1,495. That is the whole rebuild for a garden designer business in Stoke-on-Trent: the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. About 14 working days. You own it outright.

Ongoing care is £149 a month if you want it, and nothing if you do not. There is no setup fee and no minimum term.

Start with a free Growth Audit of the site you already have — I will tell you what is losing you enquiries in Stoke-on-Trent, and whether a rebuild is actually worth your money. See exactly what is included.

Questions

The ones that come up.

My gardens take years to mature. How do I show that?

Return to gardens you designed and photograph them a year or two after planting, then again later. Show the stages on the same project page with dates. Clients understand that planting grows, but seeing it happen on your own projects is more persuasive than a single perfect summer photograph.

Do I need a separate website if I also run a build service?

Not a separate site, but separate routes through it: one for clients who want a design to take to their own builder, and one for those who want you to handle everything. Each gets its own explanation and form, so nobody has to work out for themselves which service they need.

Should I publish articles about planting and design?

A few well-chosen ones help, if they reflect how you think. Pieces on designing for shade, planting on clay or choosing trees for a small garden show your knowledge and give people something to find when they are researching. Keep them few and good rather than frequent and thin.

Should my portfolio show plans as well as photographs?

Yes. Photographs sell the result, but the plan is what a client is paying you for. Placing a concept sketch or planting plan beside the finished garden shows the thinking, the choices made and the level of detail. Many clients have never seen a professional garden plan, so it answers a question they did not know to ask.

Websites for garden designers

Find out what your website is costing you.

A free Growth Audit, done by Adam on your actual site. You get the three things worth fixing first — whether or not you ever spend a penny with Coltura. Coltura works with garden designers across Staffordshire and the rest of the UK, remotely.

Adam does every audit and every build personally. There is no team to hand it to. That caps how many run at once, so there is usually a short wait before a build starts. Once yours starts, it takes about 14 working days.