Manchester / UKWeb design in Stoke-on-Trent
Physiotherapist websites in Stoke-on-Trent, built to fill the diary.
One complete website rebuild for a physiotherapist business in Stoke-on-Trent: £1,495 one-off, about 14 working days, with a free Growth Audit of the site you have now before you decide anything.
The problem
What is costing you enquiries.
Common reasons a physiotherapist site loses enquiries. Some of them will not apply to you; the free audit says which do.
- Condition pages promise to fix or cure, or quote testimonials that do, which puts the clinic at odds with the CAP Code.
- Fees sit in a PDF or are not shown at all, so self-paying patients phone to ask or choose a clinic that shows them.
- Insured patients cannot tell which insurers the clinic is recognised by, or whether they need an authorisation code before booking.
- Clinician profiles leave out HCPC registration, even though anyone can check it on the public register.
- The online booking link lands on a long list of appointment types, with no guidance on which a new patient should choose.
What is included
One rebuild, everything in it.
Clear routes from the homepage for self-paying, insured and referred patients, each ending at the right booking step.
A fees page with the price and length of each appointment type, and your cancellation terms.
Service pages written against the CAP Code, describing assessment and treatment approaches without promising outcomes.
Clinician profiles with photos, HCPC registration, clinical interests and the days they are in clinic.
Your practice system's online booking linked at the right appointment types, and a Google Business Profile for each location.
Tracking on assessments booked from the site, so you can see which pages and campaigns lead to appointments.
Getting found in Stoke-on-Trent
Local search, done properly.
Stoke-on-Trent is a Staffordshire city famous for its pottery industry, with a population of 260,000.
In a large town, a patient searching for a physio sees clinics from across the town and neighbouring areas together, and some will drive for a particular clinician or service. Service pages carry the choice: running injuries, sports rehabilitation, women's health, post-surgical rehab, each described carefully without promising outcomes. Parking, accessibility and appointment availability matter as much as the clinical detail once a patient is comparing clinics across a wider area.
Stoke-on-Trent is large enough that the first page for physiotherapist searches is genuinely contested, and directories take several of the slots. Ranking above a directory is easier than ranking above a competitor, because a directory cannot say anything specific about the work. Firms in Newcastle-under-Lyme and Stafford show up in the same results, because Google's idea of "near me" does not stop at the city boundary.
Stoke-on-Trent is known for its ceramics heritage, oatcake, and industrial regeneration. That shapes who is searching, what they expect to pay and how far they will travel, so a site for physiotherapists here should read like it belongs in Staffordshire, not like a template with the town name swapped in.
What it costs
£1,495, one-off.
The Growth Website is £1,495. That is the whole rebuild for a physiotherapist business in Stoke-on-Trent: the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. About 14 working days. You own it outright.
Ongoing care is £149 a month if you want it, and nothing if you do not. There is no setup fee and no minimum term.
Start with a free Growth Audit of the site you already have — I will tell you what is losing you enquiries in Stoke-on-Trent, and whether a rebuild is actually worth your money. See exactly what is included.
Questions
The ones that come up.
We run two clinics. Do we need two websites?
No. One site with a page for each location works better: its own address, hours, clinicians, services and parking details, connected to its own Google Business Profile. Patients land on the right clinic, and the practice keeps one brand, one booking system and one set of fees to maintain.
How long does a clinic website rebuild take?
About 14 working days of build once the direction and structure are agreed and the content is in. Clinical sign-off of service pages often takes longest, so it helps to name one clinician to review copy. The free Growth Audit comes first and sets out what would change before you commit.
Will changing websites affect patients who find us through search now?
Existing pages that bring in visits are kept or redirected to their replacements, so the value they have built carries across rather than being lost. The current site is checked before anything is removed, and the month after launch is watched closely for any page that drops out of search.
Can you write the service pages for our clinic?
Yes. The copy is drafted from what you tell us about how you assess and treat, and written to describe problems and approaches rather than promise results. A clinician should review every page before launch, because clinical accuracy and the claims made are the clinic's responsibility under the CAP Code, and your team knows the evidence best.
Also nearby
Physiotherapist websites in other towns:
Other trades we build for in Stoke-on-Trent:
Websites for physiotherapists
Find out what your website is costing you.
A free Growth Audit, done by Adam on your actual site. You get the three things worth fixing first — whether or not you ever spend a penny with Coltura. Coltura works with physiotherapists across Staffordshire and the rest of the UK, remotely.
Adam does every audit and every build personally. There is no team to hand it to. That caps how many run at once, so there is usually a short wait before a build starts. Once yours starts, it takes about 14 working days.