Website checklist for trades
Website checklist for trades: what builders, plumbers and electricians need
A trade website needs clear services, qualifications, reviews and an easy way to get in touch. This checklist covers what builders, plumbers and electricians need.
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A trade website has one job: turn visitors into enquiries. Every part of it should build trust and make contacting you easy. Here is the checklist we use.
A clear list of services. Visitors should know what you do within seconds. Describe each service briefly and specifically.
Key points
Qualifications and insurance. Show your registrations, insurance and accreditations, such as Gas Safe for gas work or a competent person scheme for electrical work.
Photos of your work. Before and after photos and finished jobs show what you can do better than any description.
Customer reviews. Genuine reviews, with names and areas where customers are happy to share them, reduce the risk a stranger feels in hiring you.
What this means for you
Areas covered. List the towns or postcodes you work in. It helps local search and tells visitors straight away whether you cover them.
Pricing or a clear quote process. A guide price or a plain explanation of how you quote tells visitors what to expect.
Easy ways to get in touch. A visible phone number, click-to-call on mobile, a short form and WhatsApp if you use it.
A fast site that works on a phone. Most trade enquiries come from mobile, so every page must load quickly and work properly on a small screen.
Local search groundwork. A Google Business Profile that matches the site, the places you cover and schema markup.
Regular updates. Refresh your photos, reviews and prices at least every quarter so nothing looks out of date.
In our clients’ words
What our clients say.
FAQ
Common questions
Use what you have: photos of your best jobs, even a few, plus training certificates or apprenticeship work. A handful of good photos is enough to start.
Give at least a guide or starting price. Visitors who see no pricing at all often assume you are expensive and move on.
Ask every satisfied customer. Send a text with a direct link to your Google review page just after you finish the job, while it is fresh.
Keep reading
Read next
What makes a good small business website
A good small business website loads quickly, works on a phone and explains in plain words what you do and why a customer should choose you.
Local SEO basics
Local SEO helps nearby customers find your business. It rests on a complete Google Business Profile, clear local wording, genuine reviews and consistent details.
How much does a website cost?
Published estimates put most small business websites at £500 to £8,000 to build, and larger agencies well above that. Here is what each option costs in year one, and what you keep paying after.
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. You do not need a call to get it, and it is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.