Website Checklist for Trades | Builders, Plumbers, Electricians

Introduction

Trade websites have one job: turn visitors into enquiries. Every element should build trust and make contacting you effortless. Here is the checklist we use for every trades website we build.

1

Clear service list. Visitors should know exactly what you do within seconds. List your services with brief descriptions — no jargon, no vague claims.

Key Points

2

Qualifications and insurance. Display trade registrations, insurance details, and any accreditations. For builders: FMB, NHBC. For plumbers: Gas Safe. For electricians: NICEIC, Part P.

Key Takeaway

2.

3

Project or work gallery. Before/after photos, completed jobs, or examples of your best work. Visual proof beats written claims.

4

Customer reviews. Genuine testimonials with names and locations. Video testimonials are even better. Reviews reduce the perceived risk of hiring you.

What This Means for You

5

Areas covered. Be specific — list towns, postcodes, or regions. This helps with local SEO and tells visitors if you serve their area.

Key Takeaway

5.

6

Clear pricing or quote process. Even a "from" price or "request a free quote" CTA helps visitors know what to expect.

7

Easy contact methods. Prominent phone number, click-to-call on mobile, contact form, and WhatsApp if you use it. Every extra click loses enquiries.

8

Fast, mobile-friendly design. Most trade enquiries come from mobile. Your site must load fast and work perfectly on phones.

Key Takeaway

8.

9

Local SEO setup. Google Business Profile connection, location keywords, and schema markup so you appear in "near me" searches.

10

Regular updates. Outdated websites look abandoned. Update galleries, testimonials, and offers at least quarterly.

FAQ

Common Questions

Yes, but use what you have. Photos of your best jobs — even a few — plus any training certificates or apprenticeship work. Quality over quantity.

At minimum, give a guide or starting price. Visitors who cannot see any pricing often assume you are expensive and move on. Transparency builds trust.

Ask every satisfied customer. Send a text with a direct link to your Google review page immediately after finishing the job while they are still pleased with your work.

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