What makes a good small business website
What makes a good small business website
A good small business website loads quickly, works on a phone and explains in plain words what you do and why a customer should choose you.
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A good small business website tells visitors what you do, why they should trust you and how to contact you, and it does all of that within a few seconds of the page loading.
Speed matters. Every second a page takes to load gives a visitor another reason to tap back to the search results. Mobile matters even more: most local business searches happen on phones, so your site must look and work properly on a small screen.
Key points
Plain words work best. Your homepage headline should say what you do and who you do it for. Leave out jargon, buzzwords and vague claims such as “solutions for modern businesses”.
Proof turns browsers into enquiries. Customer reviews, photos of real work, qualifications and clear terms all reduce the risk a stranger feels in choosing you.
What this means for you
Local search groundwork helps people nearby find you. That means accurate contact details, a Google Business Profile that matches the site, and the places you cover named clearly on the page.
Every page should end with a clear next step. Calling, messaging, booking or visiting: whichever it is, make it obvious and easy.
In our clients’ words
What our clients say.
FAQ
Common questions
Most local businesses need a handful: a homepage, a page for each main service, an about page and a contact page. Make each of those genuinely good before adding more.
Only if you will keep it up. A blog last updated three years ago makes a business look quiet. Make your core pages excellent first.
Prices vary widely with who builds it and what is included, so compare quotes on what they cover after launch as well as the build. Coltura Growth Websites start at £1,400, one-off, for up to six pages.
Keep reading
Read next
Why local business websites fail
Local business websites usually let their owners down for the same few reasons: they are slow, confusing, hard to find on Google or left alone after launch.
How much does a website cost?
Published estimates put most small business websites at £500 to £8,000 to build, and larger agencies well above that. Here is what each option costs in year one, and what you keep paying after.
Why website speed matters
A slow page loses visitors before they read a word. Speed also feeds into how Google judges page experience on mobile.
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. You do not need a call to get it, and it is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.