What would more enquiries be worth?

1. Enquiries a month are your visitors multiplied by the share who get in touch.
2. Jobs a month are those enquiries multiplied by the share that become paying work.
3. Work a month is jobs multiplied by your average job value. It is the value of work won before your costs come off.
4. Assumption: the what if. Only the share of visitors who get in touch changes. It starts at your own rate and can go up to 10 points above it, never below, so the calculator never shows a loss you did not enter. That share is the number a website most directly affects: how clearly it explains what you do, how easy it is to contact you, and whether it works on a phone.
5. Assumption: the same every month. The difference is counted over the number of months you choose (12 to start with), as if your visitors, win rate and job value stayed exactly as entered.
6. Checkable working. Each line uses the figures shown on the line above it, so you can check every sum on a calculator. Jobs are shown to four decimal places and money to the penny, and the shares and job value take up to two decimal places.
7. No benchmarks. There are no industry averages built in. The starting figures are examples, and everything you change is used as you typed it.

The sums run in your browser. Your numbers are not sent to Coltura or saved unless you ask us for the full report below.