Manchester / UKWeb design in Stoke-on-Trent
Solar installer websites in Stoke-on-Trent, built to bring in work.
One complete website rebuild for a solar installer in Stoke-on-Trent: £1,495 one-off, about 14 working days, with a free Growth Audit of the site you have now before you decide anything.
The problem
What is costing you enquiries.
Common reasons a solar installer site loses enquiries. Some of them will not apply to you; the free audit says which do.
- The site talks about clean, green energy in general terms but never names the panels, inverters or batteries the installer actually fits.
- The MCS logo appears without a certificate number, so a customer following standard advice cannot check it.
- Solar, batteries, heat pumps and EV chargers share one services page, so nobody searching for one of them finds a proper answer.
- A savings calculator produces a generous figure from a postcode that the survey later contradicts.
- Grant and tariff details are out of date, which a buyer who has read the latest rules notices at once.
What is included
One rebuild, everything in it.
A separate page for each product you install, such as solar, batteries or heat pumps, with installs of that product
Install write-ups naming the equipment, why it was chosen and how the job ran
Your MCS certificate number, consumer code membership and electrical registration on one plain credentials page
A clear account of how you sell, survey and take deposits, for buyers wary after doorstep selling
A separate commercial and agricultural page with its own contact route, if you do that work
Your Google Business Profile set up with the right categories and photos of your own installs
Getting found in Stoke-on-Trent
Local search, done properly.
Stoke-on-Trent is a Staffordshire city famous for its pottery industry, with a population of 260,000.
In a large town, homeowners research for weeks and compare installers across a wide area, so you are measured against firms from neighbouring towns and a stream of bought leads. The website is where the careful buyer decides whether you know the kit. Detailed install write-ups, named equipment, your MCS certificate number and a plain account of how you estimate generation help that buyer stop comparing. It also needs separate pages for solar, batteries and heat pumps, because people arrive at each decision at different times.
Stoke-on-Trent is large enough that the first page for solar installer searches is genuinely contested, and directories take several of the slots. Ranking above a directory is easier than ranking above a competitor, because a directory cannot say anything specific about the work. Firms in Newcastle-under-Lyme and Stafford show up in the same results, because Google's idea of "near me" does not stop at the city boundary.
Stoke-on-Trent is known for its ceramics heritage, oatcake, and industrial regeneration. That shapes who is searching, what they expect to pay and how far they will travel, so a site for solar installers here should read like it belongs in Staffordshire, not like a template with the town name swapped in.
What it costs
£1,495, one-off.
The Growth Website is £1,495. That is the whole rebuild for a solar installer in Stoke-on-Trent: the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. About 14 working days. You own it outright.
Ongoing care is £149 a month if you want it, and nothing if you do not. There is no setup fee and no minimum term.
Start with a free Growth Audit of the site you already have — I will tell you what is losing you enquiries in Stoke-on-Trent, and whether a rebuild is actually worth your money. See exactly what is included.
Questions
The ones that come up.
Is it worth having a heat pump page if I mostly do solar?
Only if you install heat pumps, or have a trusted partner you openly work with. Renewables buyers spot a firm that lists every technology going, and a thin heat pump page damages the credibility of your solar pages. If heat pumps are part of your work, give them a proper page with installs, the survey process and what changes in the house.
How should my site handle grants and incentives?
Briefly, with a date. Name the support a customer might be able to use, say whether you handle the application, and make clear that eligibility is checked at the survey. Rules and figures change, so the less detail sits on the page, the less there is to go stale. Under Growth Care, updating those pages when schemes change is part of what we do.
Can the website handle commercial and farm enquiries separately?
Yes. Commercial and agricultural buyers think about daytime use, payback, disruption and grid connection, and they often answer to someone else. They are better served by their own page, showing business and farm systems you have fitted, setting out who deals with the distribution network for a larger connection, and giving a person to speak to rather than the domestic quote form.
What will the free Growth Audit look at for a renewable installer?
Your current site as a careful buyer would read it: whether the kit is named, whether credentials can be checked, whether each product has a proper page, and whether the grant information is current. It also covers speed on a phone, your Google Business Profile and what nearby installers do differently. You get it written down and prioritised, and you keep it either way.
Also nearby
Solar Installer websites in other towns:
Other trades we build for in Stoke-on-Trent:
Websites for solar installers
Find out what your website is costing you.
A free Growth Audit, done by Adam on your actual site. You get the three things worth fixing first — whether or not you ever spend a penny with Coltura. Coltura works with solar installers across Staffordshire and the rest of the UK, remotely.
Adam does every audit and every build personally. There is no team to hand it to. That caps how many run at once, so there is usually a short wait before a build starts. Once yours starts, it takes about 14 working days.