Websites for solar and renewable energy installers
Solar installer websites for customers who have done their reading
People buying solar panels, batteries or a heat pump research for weeks, compare several quotes and are wary of anyone who sounds like a salesman. Your website is where they decide whether you are the installer who actually knows the kit.
Your customer has read more than most installer websites say
By the time a homeowner enquires about solar, they have usually been on forums, watched videos and read about inverters, battery chemistry and export tariffs. They know what an east-west array is. They have opinions about optimisers. And they land on installer websites that say “clean, green energy for your home” and very little else.
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That gap is your opportunity. A site that talks about the equipment you fit and why, how you size a battery, what you do about shading and how you work out a generation estimate reads as a specialist. MCS certified installers already produce a performance estimate using a standard method, so explain that on the site, because it shows the customer where the numbers in their quote come from.
Bought leads versus enquiries that are yours
Many installers buy leads from comparison and lead-generation sites, and many of those leads are sold to several firms at once. You end up racing other installers to phone the same homeowner, who is by then fielding several calls and trusts none of them.
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Enquiries from your own website are different. The customer chose you, having read about your installs, so the first conversation starts further along. That does not happen automatically: the site has to be good enough, and specific enough, that a careful buyer is happy to stop there. But every enquiry it does bring in is one nobody else is ringing.
Being found by someone who is still deciding
Renewables searches are spread across a long decision: early questions about whether solar works on a north-facing roof, then comparisons of battery brands, then “solar installers near me” once the customer is ready. Useful pages answering the early questions bring people to your site weeks before they are ready to buy, and real install write-ups keep them there.
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On the map listing, photos of your own arrays beat stock panels every time, and a review that names the system and praises the survey is worth asking for. Paid search works best on the ready-to-buy phrases, such as battery retrofits for existing solar, and should land on the page for that product. Track survey bookings rather than clicks, because a click from someone still reading forums costs the same as one from someone ready to book.
Products, tariffs and grants in this trade change often. A site that still quotes last year's scheme details looks careless to a buyer who has read the latest. Ongoing care means someone checks and updates those pages when the rules move.
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“… He took the vision for my brand, Byte & Batter, and built a premium, high-converting digital storefront entirely from scratch. …”
An install write-up that does the selling
The single most persuasive thing a renewable installer can publish is a proper write-up of a real job. A short account of the job, with the house, the system and the result, gives the next customer something to see themselves in.
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- The house and what the owner wanted: lower bills, charging a car, running a heat pump.
- The system you designed, with panels, inverter and battery named, and why you chose them.
- The roof before and the finished array, plus where the inverter and battery ended up in the loft or garage.
- How long the scaffold was up and how long you were on site.
- A screenshot of the monitoring app after a few months, if the customer is happy to share it.
Trust after the cold callers
The renewables trade has a reputation problem it did not entirely earn: doorstep sellers, pressured finance and promises of savings that never arrived. Homeowners remember, and they come to your site looking for signs you are not like that.
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Show your MCS certification clearly, with the certificate number, because it is what customers are told to look for and it matters for export payments. If you are a member of a consumer code, say which one and what it means for them. Then say the things that reassure a wary buyer: that you do not sell on the doorstep, how deposits are handled, who carries out the survey and who does the install. Plain statements beat any number of badges.
Farms, warehouses and business roofs
Commercial solar is a separate sale. A farmer with a large barn roof, a business owner with a warehouse or a school business manager is thinking about daytime usage, payback and disruption, and is often answering to someone else. Give them a separate page, with commercial installs, an explanation of how you handle the grid connection application with the network operator, and a named contact rather than a domestic quote form.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a solar installer, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Should a solar installer's website include a savings calculator?
Be careful with them. A calculator that produces an attractive number from a postcode tends to overpromise, and a wary buyer notices when your quote says something different. A better approach is to explain how you produce a proper estimate after a survey, show real generation from past installs with the owners' permission, and invite people to book the survey that gives them their own figure.
How should I show MCS certification on my website?
Put your MCS certificate number where customers can see it, and explain in a sentence why it matters to them: it is the standard homeowners are told to look for, and it affects whether they can be paid for exported electricity. Group it with the rest of your credentials, such as electrical registration and any consumer code membership, on a single page that explains each one plainly.
Is it worth having separate pages for batteries, EV chargers and heat pumps?
Yes, for the products you actually install. People search for each one by name, often at different times, and each has different questions: battery sizing, charger location, heat pump radiators. A separate page lets you answer those properly and show installs of that product. Only add pages for work you do, because customers in this trade are quick to spot a firm listing everything.
Can my own website reduce how much I spend on bought leads?
It can give you an alternative source of enquiries, though the number cannot be promised. What it does is make sure that customers who hear your name, see your van or find you in search meet a site that convinces them to enquire directly. Those enquiries are not shared with other installers, which usually makes them easier to convert and cheaper to follow up.
What should the website say about grants and incentives?
Say which schemes your customers may be eligible for and how you help with the paperwork, but keep the detail short and date it. Grants, export tariffs and eligibility rules change, and out-of-date figures on your site undermine the trust you are trying to build. Keep the core explanation current, and tell people you will confirm what applies to them at survey.
Where to next
Also for solar installers:
Related trades we build for:
Solar Installer websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.