For roofing companies
Roofer websites that work in storm weeks and dry months alike
The basics of a roofing site are well known: a number you can tap, real photos of your own jobs, a short quote form. This page is about what sits on top of them, from the weather that drives your enquiries to the guarantees, commercial clients and ad spend that decide which jobs you end up with.
- Price from
- £1,400
- Build time
- 14 working days
- Built by
- Coltura
- Growth Care™
- £149 a month
One-off, for a Growth Website of up to 6 pages.
From agreed direction to launch.
Our studio in Didsbury, Manchester.
Optional. Cancel any time, with a month’s notice.
How your customers choose
A leak is decided in minutes. A new roof takes weeks.
Roofing customers arrive in one of two states of mind. One has water coming through the ceiling and will ring whoever answers first. The other is pricing a new roof and reading every word, partly because they have been warned about doorstep roofers. Your website has to serve the first in seconds and the second over several visits.
When it is urgent
Water coming through the ceiling
They search on a phone, often in the evening or straight after a storm, and they want three answers: do you cover my area, can you come soon, and can I ring you now. A tap-to-call number, the areas you cover and an honest callback time decide it. Anything else on the first screen is in the way.
When it is considered
A new roof, priced against two other quotes
A re-roof is one of the bigger bills a household pays, so they compare. They read about materials, look for photos of whole roofs you have done, check what the guarantee covers and look you up on Google more than once. The firm that explains the most, in plain words, usually looks like the safest pair of hands.
What wins their trust, what loses it, and what they search for
What makes them trust you
- A registered company name, a real address and a landline as well as a mobile
- Photos of whole roofs you have done, with the before shot taken from the same angle
- Named people with photos, so they know who will turn up
- Written quotes as standard, and a plain account of deposits and payment stages
What makes them leave
- Stock photos of roofs that are plainly not yours
- A mobile number only, with no address or company name anywhere
- One Services page that lists everything and explains nothing
- A contact form that gives no idea of when anyone will reply
What they type into Google
- “roofer near me”
- “roof leak repair”
- “emergency roofer”
- “new roof cost”
- “flat roof replacement”
- “rubber roof on extension”
- “chimney repointing”
- “ridge tiles coming loose”
The urgent searches are mostly settled on the Google map, where your Business Profile and reviews carry the weight. The planned searches are where a proper page for each job earns its place.
01 / 04
When the wind picks up, the site should change with it
Roofing demand follows the weather more closely than almost any trade. After a big storm the phone does not stop and for a week or two you are turning work away; in a long dry summer, repairs dry up and it is re-roofs that fill the diary.
Read moreShow less
Your site can follow that. A short banner during storm weeks, saying you are prioritising emergency make-safe work and how long a callback is likely to take, stops people ringing five roofers and taking the first. In quieter months, the same space can promote re-roofs, flat roof replacements or chimney work you want to book in. Changes like these are small and time-sensitive, which is what Growth Care is for: you message us directly and it is handled quickly.
02 / 04
Rubber roofs, slate and the words homeowners actually type
You say EPDM and GRP; your customer says rubber roof and fibreglass roof. You say dry verge; they say the cement falling off the edge of the roof. Pages written only in trade terms miss the searches, and pages written only in homeowner terms look amateur to the person comparing quotes. The answer is a page per roof type or job, written in their words first with yours alongside.
Read moreShow less
- Flat roofs: rubber (EPDM), fibreglass (GRP) and torch-on felt, and when you recommend each
- Pitched roofs: natural slate, concrete tile and clay tile re-roofs
- Chimneys: repointing, flashing, rebuilding and removal
- Rooflines: dry ridge, dry verge, fascias and guttering, if you do them
- Leadwork, skylights and roof windows
03 / 04
Letting agents and facilities managers need their own way in
Letting agents, landlords, schools and facilities managers buy roofing differently from homeowners. They want a named contact, response times you can actually keep, planned maintenance, and a short report with photos after each visit so they can justify the spend to someone else. A page written for them, with its own enquiry form, stops a property manager assuming you only do houses.
04 / 04
Quote sites, map listings and the price of a leak click
Many roofers buy leads from directories and quote sites, and some of those leads go to several other firms at the same time. Your own website and Google Business Profile are the enquiries nobody else is sent, and every review you collect there keeps working for you.
Read moreShow less
Google Ads for roofing are competitive, especially on emergency searches such as roof leak repair, because every roofer in the area wants the same urgent click. They pay off when each ad lands on the matching page, calls are tracked, ads run only in the hours you can answer, and searches for roofing jobs, courses and DIY supplies are excluded. Coltura sets up call and form tracking with the website, so if ads are worth trying later, you can see which ones led to work.
What the website needs
The roofing site, page by page
A handful of pages that each do one job, with the urgent route and the planned route both a tap from the homepage.
Homepage. The areas you cover, a tap-to-call number, and two clear routes: an urgent repair, or a quote for planned work.
Roof repairs and leaks. What you can make safe quickly, how soon you can usually get there, and a quick way to send a photo of the damage.
New and replacement roofs. Slate and tile, the choices between them, and whole-roof photos with the before shot beside them.
Flat roofs. Rubber, fibreglass and felt, and when you recommend each one.
Guarantees and how you work. Quotes, deposits, the guarantee in plain sentences, and who the customer deals with from start to finish.
Commercial and letting agents. Response times, planned maintenance and reporting, with its own enquiry form.
The enquiry route, and what to leave out
The enquiry route
From “it is leaking” or “we need a quote” to a site visit
- The visitor chooses an urgent repair or planned work on the first screen.
- Urgent repairs get a tap-to-call number, with WhatsApp beside it for sending a photo of the damage.
- Planned work gets a short form: postcode, type of roof, the job, and a photo or two if they have them.
- The form says when they will hear back, and the enquiry reaches whoever makes the calls rather than an unread inbox.
Leave it out
What not to put on the site
- Stock photography of other people's roofs
- Copy-and-paste town pages with only the place name changed
- Logos for schemes you no longer belong to
- Promises of same-day attendance you cannot keep in a storm week
Proof and credentials
What a careful homeowner checks before you go up the ladder
Anyone can call themselves a roofer, which is exactly why homeowners look so hard for other proof. Name what you genuinely hold, say what each one means for the customer, and put it beside the quote form and on every service page, where the doubt happens.
What to show, item by item
- Trade bodies and TrustMark
- Membership of the NFRC, or registration with TrustMark, the government endorsed quality scheme, if you hold them. Say what each means for the customer and where they can check it.
- Building Regulations on a re-roof
- Re-covering a large part of a roof can fall under the Building Regulations, which can include upgrading the insulation, and the rules differ between England and Wales. A roofer registered with a competent person scheme such as CompetentRoofer can certify that work without a separate building control application, and the re-roof page should say so.
- A guarantee, explained
- How long your workmanship guarantee lasts, whether the materials carry a separate manufacturer warranty, and, if you offer an insurance-backed guarantee, that it protects the homeowner if your firm stops trading. A few plain sentences do more than a badge in the footer.
- Insurance, stated plainly
- Your public liability cover in a sentence, and employer's liability if you employ people. Letting agents, schools and facilities managers will ask before they book.
Fictional business
Demonstration design
See a roofing company site built this way.
Kestrel Roofing is a demonstration design for a fictional roofing company. The business does not exist, and it is not a Coltura client.
Look at how it handles the choices on this page: fixed prices where they can be fixed, the guarantee up front instead of in the footer, and the phone number treated as the conversion it actually is.
In our clients’ words
What our clients say.
Questions
The questions roofers ask.
Should a roofer put prices on the website?
Guide prices help for the fairly standard jobs, such as a ridge repair, a chimney repoint or a small flat roof, with a line on what changes them: access, scaffolding and the state of what is underneath. Full re-roofs are better quoted after a survey, but saying how you quote and what the survey involves still answers the question a homeowner is asking.
How can a roofer collect more Google reviews?
Ask when the scaffold comes down and the customer has seen the finished roof, and send the link by text with a photo of their roof attached. Suggest they mention the job and the area, because that is what the next homeowner nearby looks for. Reply to every review briefly, including the critical ones.
Can my website show roofs while the work is still going on?
Yes, and it often persuades more than the finished job. A few photos at each stage, with the old roof stripped, new membrane and battens on and the leadwork going in, prove the hidden work was done properly. Ask the customer first, and leave out anything that shows their address.
The offer in brief
Five answers that are the same for every business we build for. Open any of them.
What does it cost, and what is included?
Growth Websites start at £1,400, one-off, for a complete rebuild of up to 6 pages with setup included. A larger site is the Signature Website, at £3,500. Up to six pages, which for a roofing company usually means a homepage built around the urgent and planned routes, a repairs page, a new roofs page, a flat roofs page, a guarantees page and a commercial page if you want that work. Your Google Business Profile is set up and linked, and calls and forms are tracked. A page for every other job you do is the Signature Website.
All nine parts are included:
- Growth Audit
- Offer and Messaging Rebuild
- Complete Website Rebuild
- Conversion Optimisation
- Local Search Foundation
- AI Search Readiness
- Conversion Tracking
- Performance Optimisation
- Launch Support
How long does it take, and what do you need from me?
About 14 working days from agreed direction to launch. You watch the real site take shape on a private link, with one round of considered changes before launch. What we need from you: photos of roofs you have done (phone photos are fine), the areas you cover, the schemes and insurance you hold, and the details of any guarantee you offer. Beyond that, about half an hour on the phone; we write the copy.
Who builds it?
Coltura, an independent digital studio in Didsbury, Manchester. We do every audit and every build in-house, so you deal directly with the studio doing the work. We take on a limited number of builds at once, which is why there is sometimes a short wait before a build starts.
Do I have to pay every month?
No. Growth Care is £149 a month if you want it, and entirely optional. It covers hosting and security, monitoring, content changes within a fair monthly allowance, a plain-English monthly report, a quarterly conversion review and messaging us directly. Cancel any time, with a month's notice. You are also free to host the site yourself.
What if it is not right for us?
The audit and the direction come before you commit. If the plan is the wrong fit for your business, you can walk away and keep the audit. You own the site, the domain and the content outright, and after launch anything that does not work the way it was built to work is fixed at no charge for 30 days.
Where to next
Also for roofers:
Related trades we build for:
Next steps
Find out what your website is costing you.
Ask for the free Growth Audit of your current site. While you wait, open it on your phone and try what a storm-week customer does: find your number and ring it with one tap. Then try what a re-roof customer does: find a whole roof you have done and what your guarantee covers. If either takes more than a few seconds, you have found the first thing to fix.
Done by hand and back within 48 hours. You can have it without a phone call.
Or ring us on 07958 394808Or start on your own
- Instant website check: one page checked, with the evidence for each finding.
- Revenue leak calculator: what more enquiries would be worth, worked out from your own numbers.