Websites for plumbers
Plumber websites that bring in the jobs you actually want
A plumber's phone rings for two very different reasons: something is leaking right now, or someone is planning a new bathroom. Your website should handle both, and quietly steer people towards the work that pays you best.
Two customers, one phone number
The person with water coming through the kitchen ceiling is on a phone, probably standing in it. They want three answers in about ten seconds: do you cover my postcode, can you come today, and roughly what will it cost for you to turn up. Everything else on the page is in their way.
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The person planning a bathroom refit is on the sofa with a laptop and a fortnight to decide. They want to see finished rooms, understand how the job runs, and get a feel for whether you are tidy, reliable and on time. They will read three pages and compare you with two other plumbers.
Most plumbing websites are one homepage trying to serve both. The emergency caller scrolls past tiled walls looking for a number; the bathroom customer lands on a 24-hour banner and wonders whether you do planned work at all. The fix is structural: separate routes for urgent and planned jobs.
What someone with water through the ceiling needs to see
An urgent-jobs page is short and blunt. It is also the page that goes out of date fastest, because it has to be accurate on the day someone reads it.
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- A number that dials in one tap and stays pinned to the screen as they scroll.
- Your real hours. If you stopped doing night call-outs, say so. It saves you the 2am calls you would not take anyway, and it stops a one-star review from someone who believed the banner.
- The towns and postcodes you cover, in words rather than a map image nobody can read on a phone.
- How attendance is charged: a fixed call-out, a first-hour rate, or a price after diagnosis. People ring the plumber who tells them.
- A two-line note on finding and turning off the stopcock while they wait. It is useful, it gets shared, and it proves you know what you are talking about.
Bathroom and heating installs are a slow sale
Planned work is often where the margin is, and it is sold on evidence. A gallery of finished bathrooms with the before shot next to each one does more than any paragraph about quality. So does a photo of neat pipework before the boxing goes on, because customers have heard that the hidden bits are where corners get cut.
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Write the job out in the order it happens: strip-out, first fix, plastering, tiling, second fix, clean-up. Say who does the tiling and whether you bring in a plasterer. Say how long they will be without a working toilet. These are the questions people are too polite to ask on the phone, and answering them in advance is what moves a comparison your way.
Only show the credentials you hold. Gas Safe registration belongs on the site if you do gas work, with your number. If you are qualified to fit unvented cylinders, say that too, because homeowners replacing an old hot water system are searching for it by name. If you do no gas work at all, do not let a template imply otherwise.
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For “plumber near me”, the map pack matters more than the list
Most urgent plumbing searches are answered by the map results before anyone reaches a website. That makes your Google Business Profile the front door: the right primary category, the areas you serve, real photos of vans and finished jobs, and reviews that mention the actual work, such as a leak traced under a floor or a bathroom finished on time.
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The website is what the profile points at, and the two should agree. A profile listing bathroom installation that links to a site with no bathroom page is a weaker match than one where every service has its own page stating what it is, where you do it and how to book it. We set both up together so they tell the same story.
Paying for clicks while the water is still running
Emergency plumbing is one of the more contested areas of Google Ads, because you are bidding against national call-handling firms and lead brokers as well as other local plumbers. Sending that paid click to a general homepage is the fastest way to waste it.
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If you run ads, each one should land on a page built for that job: the leak or blockage named in the heading, your area, your call-out charge and a phone button. Schedule ads to stop at the hours you will not answer, and track calls separately from form enquiries so you can see which ones turned into jobs. We would get the site and the tracking right first, then look at ads once there is something reliable to measure them against.
Keeping a plumbing site honest after launch
Plumbing businesses change shape quietly. You drop emergency work after a hard winter, start fitting heat pumps or stop covering the far side of the county. A site that still says 24/7 and lists an area you no longer serve brings in calls you have to turn away.
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Ongoing care is mostly this: changing hours, prices and areas when you do, testing the enquiry form so it has not silently stopped working, and adding a page when you start a new kind of job. It is dull work, and it decides whether the site still brings in the right calls in year three.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a plumber’s business, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Should a plumber put prices on their website?
Put your call-out or first-hour charge on the site, because it is the question every urgent caller has and the plumber who answers it gets the call. For bathrooms and larger installs, a typical range with an explanation of what moves the price works better than a fixed figure. It filters out people expecting a full refit for the cost of a new tap, and it saves you quoting jobs you were never going to win.
I no longer do emergency call-outs. What should my website say?
Say it plainly, near the top, and point people at the planned work you do want. A plumber who has stopped doing emergencies but still has a 24-hour banner will keep getting late-night calls and frustrated reviews. Removing the emergency angle also frees the homepage to sell bathrooms, heating or whatever your best-paying work is, instead of splitting attention between two kinds of customer.
Do I need a separate page for each plumbing service?
For the services you want more of, yes. A page for bathroom installation, one for unvented cylinders and one for leak detection each give Google a clear match for that search, and give the customer the photos and answers that apply to their job. You do not need a page for every washer you have ever changed; a handful of well-written service pages beats dozens of thin ones.
How should I show Gas Safe registration if I only do some gas work?
Show your registration number and say which kinds of gas work you do, such as boilers and hobs, because that matches what is on your Gas Safe ID card and on the public register. Customers who check will find the same thing. Avoid a generic badge on every page that suggests you cover everything. Being specific is more believable, and it stops enquiries for work you are not registered to carry out.
What does the free Growth Audit look at for a plumbing business?
We go through your current site the way a customer with a leak would, on a phone, and then the way someone planning a bathroom would. We check how quickly each finds a number, an area and a price, how your Google Business Profile matches the site, and what nearby competitors do better. You get it written down and prioritised, and you keep it whether or not you go ahead.
Where to next
Also for plumbers:
Related trades we build for:
Plumber websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.