Google Ads for plumbers
Google Ads management for plumbers, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For plumbers
What it means in your trade.
Emergency plumbing is one of the more contested areas to advertise in, with call-handling firms and lead brokers bidding alongside local plumbers. Ads can still pay, but only on tight terms: a small radius you can genuinely reach, a schedule that matches the hours you answer, and search terms that name the jobs you want.
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Exclude the searches that waste money, such as DIY and how-to phrases, plumbing jobs and courses, and trade parts and supplies. Each ad should open on the page for that job, with your area, how attendance is charged and a call button, never the homepage. We get the site and call tracking right first, so any campaign has something reliable to be measured against.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for plumbers
Made for your trade.
Every trade asks something different of its website. For a plumber, these are the parts built in.
- Separate routes for urgent repairs and planned installs, so the leak caller and the bathroom customer each reach the right page
- A tap-to-call button that stays on screen on mobile, with your real working hours stated beside it
- A page for each service you want more of, such as bathrooms, unvented cylinders or leak detection, with the areas you cover and how to book
- Your Gas Safe number and the kinds of gas work you are registered for, placed where customers look for it, if you do gas work
- Your Google Business Profile set up with the right primary category, services and areas, and linked to the matching pages
- Call and form tracking, so you can see which enquiries the website produced
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Should I have a page for every town I cover?
Only where you have something specific to say, such as work you have done there or different response times. Dozens of near-identical town pages add little and read as padding. For most plumbers, a clear coverage list on the site and on the Google profile, plus strong service pages, does the job better. We agree the structure with you before anything is built.
What happens to the search visibility my current site already has?
Before anything changes we check which pages currently earn visits. Those are kept or redirected to their replacements, so the value carries across rather than being lost. At launch the old addresses are redirected, every form and phone link is tested, and we watch the site closely for a month afterwards to catch anything that slips.
Can customers send me photos of the problem through the site?
Yes. The enquiry form can take a photo, so a customer can show you the dripping valve, the old cylinder or the bathroom they want replaced. It helps you judge whether a visit is worthwhile, bring the right parts and give a rough idea of cost before driving out. The form stays short so people still finish it on a phone.
Also for plumbers
Google Ads management for plumbers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.