Google Ads for solar installers
Google Ads management for solar installers, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For solar installers
What it means in your trade.
Ads can make sense for renewable installers, but the clicks are contested and many searchers are still early in their research. Aim spend at the searches of people ready to book, such as adding a battery to an existing array or heat pump installers in your area, rather than broad terms like solar panels.
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Exclude free and grant-only phrases unless you do funded work, DIY and off-grid kit searches, jobs and training, and retailers selling panels. Each ad should open on the page for that product, with real installs and a survey booking form. Track survey bookings, because a click from someone still reading forums costs as much as one from a buyer.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for solar installers
Made for your trade.
Every trade asks something different of its website. For a solar installer, these are the parts built in.
- A separate page for each product you install, such as solar, batteries or heat pumps, with installs of that product
- Install write-ups naming the equipment, why it was chosen and how the job ran
- Your MCS certificate number, consumer code membership and electrical registration on one plain credentials page
- A clear account of how you sell, survey and take deposits, for buyers wary after doorstep selling
- A separate commercial and agricultural page with its own contact route, if you do that work
- Your Google Business Profile set up with the right categories and photos of your own installs
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
How should my site handle grants and incentives?
Briefly, with a date. Name the support a customer might be able to use, say whether you handle the application, and make clear that eligibility is checked at the survey. Rules and figures change, so the less detail sits on the page, the less there is to go stale. Under Growth Care, updating those pages when schemes change is part of what we do.
Can the website handle commercial and farm enquiries separately?
Yes. Commercial and agricultural buyers think about daytime use, payback, disruption and grid connection, and they often answer to someone else. They are better served by their own page, showing business and farm systems you have fitted, setting out who deals with the distribution network for a larger connection, and giving a person to speak to rather than the domestic quote form.
What will the free Growth Audit look at for a renewable installer?
Your current site as a careful buyer would read it: whether the kit is named, whether credentials can be checked, whether each product has a proper page, and whether the grant information is current. It also covers speed on a phone, your Google Business Profile and what nearby installers do differently. You get it written down and prioritised, and you keep it either way.
Also for solar installers
Google Ads management for solar installers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.