Local SEO for solar installers
SEO for solar installers, so the people nearby find you.
Local search is mostly groundwork. Google needs to understand what you do, where you do it, and that other people vouch for you. Your site also has to be fast enough to be worth ranking.
For solar installers
What it means in your trade.
Renewable searches run along a long decision. Early on people type questions: does solar work on an east-west roof, what size battery do I need, are heat pumps noisy. Later they type the job: solar panel installers near me, battery storage installer, air source heat pump installation. The groundwork is a page for each product you install, useful answers to the early questions and your areas stated in plain text.
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Your Google Business Profile is set up with the right categories, pictures of systems you have fitted yourself, and links to the matching pages. Reviews that name the system and the survey carry most weight. Realistically, national installers and comparison sites dominate broad searches; specific, well-answered questions and product pages are where a local installer can build visibility.
What is included
Exactly what you get.
Technical foundations: speed, mobile, crawlable structure, proper headings
Schema markup so your services, area and reviews are machine-readable
Google Business Profile set up and matched to the site
Pages for the places you actually cover
Titles and descriptions written for the person searching
Not included: paid links, ranking promises or impression-count reports. We report on enquiries.
Built for solar installers
Made for your trade.
Every trade asks something different of its website. For a solar installer, these are the parts built in.
- A separate page for each product you install, such as solar, batteries or heat pumps, with installs of that product
- Install write-ups naming the equipment, why it was chosen and how the job ran
- Your MCS certificate number, consumer code membership and electrical registration on one plain credentials page
- A clear account of how you sell, survey and take deposits, for buyers wary after doorstep selling
- A separate commercial and agricultural page with its own contact route, if you do that work
- Your Google Business Profile set up with the right categories and photos of your own installs
What it costs
Included in the rebuild.
There is no separate SEO invoice. The groundwork is part of the £1,400 rebuild, one-off, in about 14 working days.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
How long before SEO does anything?
The technical work lands immediately; rankings move over weeks to months. Be wary of any promise of page one within a month.
Do you do SEO as a monthly retainer?
The groundwork is part of the rebuild. Ongoing care at £149 a month keeps it maintained. There is no separate SEO retainer.
How should my site handle grants and incentives?
Briefly, with a date. Name the support a customer might be able to use, say whether you handle the application, and make clear that eligibility is checked at the survey. Rules and figures change, so the less detail sits on the page, the less there is to go stale. Under Growth Care, updating those pages when schemes change is part of what we do.
Can the website handle commercial and farm enquiries separately?
Yes. Commercial and agricultural buyers think about daytime use, payback, disruption and grid connection, and they often answer to someone else. They are better served by their own page, showing business and farm systems you have fitted, setting out who deals with the distribution network for a larger connection, and giving a person to speak to rather than the domestic quote form.
What will the free Growth Audit look at for a renewable installer?
Your current site as a careful buyer would read it: whether the kit is named, whether credentials can be checked, whether each product has a proper page, and whether the grant information is current. It also covers speed on a phone, your Google Business Profile and what nearby installers do differently. You get it written down and prioritised, and you keep it either way.
Also for solar installers
SEO for solar installers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.