For Solar Installers
Solar installer website not converting? Fixed in 14 days.
Solar is a high-value, high-trust decision — homeowners compare several installers before they commit. If your site does not prove MCS certification, show real installations, and make it easy to request a quote, you lose the comparison before it starts.
Adam does every audit and every build personally — there is no team to hand it to. That caps how many run at once, so there is usually a short wait before a build starts. Once yours starts, it takes about 14 working days.
Sound familiar?
What It Is Costing You
Why most solar installers lose the enquiry, quietly.
None of these announce themselves. They just move the quote request to whoever came second in the search results.
No visible MCS certification or accreditations
MCS certification is what makes a homeowner eligible for warranties and the SEG export tariff, and it is the first thing serious buyers check. If it is not stated clearly, the site reads as unqualified regardless of the work you actually do.
No real installation photos or case studies
Panels, batteries and inverters all look similar in a stock photo. Real installations on real roofs, with a rough sense of system size and savings, are what convince someone this is a company that has actually done the job before.
Nothing to help with the "is this worth it" question
Payback period, savings estimates, battery storage options — solar buyers research heavily before enquiring. A site that skips straight to "contact us" without answering the obvious questions first loses the visitor to whoever answers them.
Your Google Business Profile is not pulling its weight
44% of local clicks go to the Google Maps/local pack, not a website link. An unclaimed profile, the wrong category, or no recent photos and reviews loses you that spot before anyone even reaches your site. We check this in every Growth Audit and can set one up or fix it properly.
The quote form asks for too much, too soon
A long form asking for roof type, energy usage and finance preference before someone has even decided to trust you is a form most people abandon. A short first step, with detail gathered on the call, gets more quote requests through.
No mention of finance or grant options
Cost is the biggest objection in solar. If financing, leasing or current grant schemes are not mentioned anywhere, you leave visitors to assume the worst about affordability and go compare elsewhere.
The Fix
One rebuild that fixes all seven.
The Coltura Growth Website is a complete rebuild of your website and of the way your business explains itself — designed to turn visitors into enquiries, and structured so Google and AI search can understand exactly what you do and where you do it.
One price, £1,495. About 14 working days. You own the finished thing outright.
What Is Included
Everything in the Growth Website, built for solar installers.
The same nine parts, £1,495, done in one go — priced and built the same as every Growth Website. Nothing extra for being a solar installer, nothing missing either.
- 01
Growth Audit
You find out exactly where the enquiries are going missing.
We go through your current website the way a customer would, and then the way a search engine does. What is confusing, what is slow, what is missing, what makes people leave, and what your competitors are doing that you are not. You get it written down and prioritised, whether or not you go ahead.
- 02
Offer and Messaging Rebuild
Visitors understand what you do and why to pick you, in seconds.
Most websites describe the business. Yours will answer the questions a customer is actually asking: is this for me, can they do the job I need, can I trust them, and what do I do next. We rewrite the way you explain the work before we design a single screen.
- 03
Complete Website Rebuild
A site that looks like the business you actually run.
Designed and built from scratch around your services and your customers — not a template with your logo dropped in. Every page works properly on a phone, because that is where most of your visitors already are.
- 04
Conversion Optimisation
It is obvious what to do next, on every page.
Clear calls to action, phone numbers that dial with one tap, enquiry forms short enough that people finish them, and the proof a customer needs placed where the doubt actually happens. We take out the steps that make people give up.
- 05
Local Search Foundation
The groundwork that lets you compete in your area.
A sensible page structure, one clear page per service, the places you serve stated properly, correct titles and descriptions, sane internal links, and the technical basics done right — plus your Google Business Profile claimed, fully optimised and connected to the new site, since that is where most local clicks land first. We build the foundation — we do not promise a position in the results, because nobody can.
- 06
AI Search Readiness
Machines can read your business, not just look at it.
We structure your business information — services, areas covered, credentials, prices where you publish them, reviews — so search engines and AI assistants can understand what you do and who you do it for. It is how you get described accurately rather than skipped over. What we control is the clarity of that information; no one can guarantee what an AI recommends.
- 07
Conversion Tracking
You can see which enquiries the website actually created.
Calls, form submissions and messages recorded as events where the technology allows, so the site stops being a cost you guess about and starts being a number you can look at.
- 08
Performance Optimisation
It loads before people give up on it.
Compressed images, minimal scripts, hand-written code instead of page-builder bloat. Fast on a mid-range Android on 4G, which is the real test — not fast on a designer’s laptop.
- 09
Launch Support
It goes live properly, and someone is there if it does not.
Domain and hosting moved across, old addresses redirected so you keep the search value you already have, forms tested end to end, and a month of watching it closely afterwards. Anything broken at launch is fixed by us, not billed to you.
All nine are included in the Coltura Growth Website at £1,495. They are not add-ons, and they are not priced separately — a website missing any one of them is the reason most rebuilds do not change anything.
What Happens Next
From enquiry to live.
You are not signing up to a mystery. This is the whole sequence, in order, with the timings.
Growth Audit
Within 48 hours, free
Send us your website. We go through it properly and send back what is costing you enquiries and what we would do about it. No call required to get it.
One conversation
30 minutes
We talk through the audit, what you sell, who you want more of, and whether a rebuild is actually the right spend for you right now. Sometimes it is not, and we say so.
Offer and structure
Week one
Before any design, we agree how the business will be explained, what pages exist and what each one is for. This is the part that decides whether the site works.
Design and build
About 14 working days
You see the real thing on a private link as it is built, not a flat picture of it. One round of considered changes, then we finish it.
Launch and watch
Go-live, then 30 days
We move it live, redirect the old pages, test every form and phone link, and stay on it for a month.
Where The Risk Sits
The parts we will put in writing.
We will not promise you a Google position or a number of leads — those depend on your market and your budget, and anyone guaranteeing them is selling you a story. These are the things that are entirely within our control, so these are the ones we commit to.
You see the plan before you commit
The audit and the direction come first. If what we propose is not right for your business, you can walk away and keep the audit.
You own everything
The website, the domain, the content, the accounts. No licence, no lock-in, and nothing that stops working if you leave. Growth Care is a monthly choice you can cancel, not a rope.
Broken at launch means fixed by us
For 30 days after go-live, anything that does not work the way it was built to work is fixed at no charge. Not a discount — fixed.
We keep the search value you already have
Existing pages that are earning you visits get redirected properly rather than deleted. A rebuild should not cost you the traffic you already had.
Price
One price. The whole thing.
No tiers to weigh up, no per-page charges, no discovery fee before the work starts. This is what it costs.
Coltura Growth Website
You own it outright. Nothing to keep paying for.
A complete rebuild of your website and the way you explain your business — built to bring in enquiries and to be understood by Google and AI search.
Get my free Growth AuditStart with the free audit. No call needed, no obligation, and you keep it either way.
Adam does every audit and every build personally — there is no team to hand it to. That caps how many run at once, so there is usually a short wait before a build starts. Once yours starts, it takes about 14 working days.
Included, all of it
- Growth Audit
- Offer and Messaging Rebuild
- Complete Website Rebuild
- Conversion Optimisation
- Local Search Foundation
- AI Search Readiness
- Conversion Tracking
- Performance Optimisation
- Launch Support
Afterwards, if you want it
Growth Care — £149/month
Hosting, monitoring, changes, reporting and a quarterly review, so the site stays fast, working and worth having without you managing it. Optional, cancel any time — the website is yours regardless.
FAQ
Questions solar installers actually ask.
Can the site explain MCS certification and savings without me writing it myself?
We write the copy. You give us the facts — your certifications, typical system sizes, real jobs — and we turn it into the plain-English explanation a homeowner is actually looking for.
Will this help us show up for local solar searches?
We build the foundation that makes that possible — clear pages per service, the areas you cover stated properly, fast loading and structured information search engines can read. Nobody can guarantee a ranking, but most solar installer sites are missing this basic structure entirely.
How much does it cost?
One price, £1,495, complete — no setup fee, no per-page charge. About 14 working days to launch once we have your content.
Ready to fix your solar installer website?
Start with a free Growth Audit — we go through your site properly and send back what is losing you quote requests and what we would do about it. No call needed, no obligation.
Adam does every audit and every build personally — there is no team to hand it to. That caps how many run at once, so there is usually a short wait before a build starts. Once yours starts, it takes about 14 working days.