Google Ads for barbers
Google Ads management for barbers, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For barbers
What it means in your trade.
For an established shop, usually not. A single cut is low value and bought close to home, so a click rarely pays back from one visit. Ads make sense in narrow cases: a new shop in its first weeks, a second site, or a higher-value booking such as a groom's party on the wedding morning. Keep the radius tight, bid on barber plus the area, and exclude searches for barber training, jobs, clippers and supplies.
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Send every click to a page about that one offer, with the price and a Book button. Tracking on the Book button is what tells you whether the spend filled chairs or only bought visits.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for barbers
Made for your trade.
Every trade asks something different of its website. For a barber, these are the parts built in.
- A homepage that states how the shop runs, walk-ins or appointments, with hours, a tap-to-call number and a Book button all in the opening screen on a phone.
- A price list written on the site itself, grouped into cuts, beard work and children's services, with the booking link beside each group.
- A short profile for each barber, with the styles they are known for and a handful of their own photos.
- Your Google Business Profile claimed and filled in with the right categories, services and hours, matching the website word for word.
- A review link and a printable QR code for the counter, so asking a customer takes seconds.
- Tracking on the Book and call buttons, so you can see how many bookings started from the site.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Can the site help me fill quiet weekday mornings?
It can make them visible. A line on the homepage saying weekday mornings are usually quieter, or a set price for students or pensioners at stated times, gives people a reason to come in then. The site cannot create demand on its own, but it can make sure the people already looking for a barber know when you have space.
Do I own the website if I stop paying for care?
Yes. The site, the domain and the content are yours from the start. If you cancel Growth Care you can move the site to another host and it keeps working. That is the difference from a profile page on a booking platform, which stays with the platform and changes on its terms rather than yours.
Is a website worth it for a one-chair barber?
Often, yes, though it can be small. A single page with your prices, hours, location, a few cuts and a Book button covers what a new customer checks. It also gives your Google Business Profile somewhere to point, and gives you an address for your cards that stays the same if you switch booking app or leave a shared shop.
Also for barbers
Google Ads management for barbers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.