Google Ads for bedroom fitters
Google Ads management for bedroom fitters, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For bedroom fitters
What it means in your trade.
Ads can work for bedroom fitters on specific terms where national brands are less dominant: loft storage, eaves wardrobes, walk-in wardrobes, bespoke fitted wardrobes. Broad terms like bedroom furniture pull in flat-pack shoppers and are rarely worth the spend for an independent.
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Exclude flat-pack, DIY, cheap, assembly and job-seeking terms, and keep the radius to the area you can survey. Each campaign should land on the matching page with the booking form visible without scrolling. Tracking for design visit bookings must be live first, because the useful measure is cost per booked visit.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for bedroom fitters
Made for your trade.
Every trade asks something different of its website. For a bedroom fitter, these are the parts built in.
- Separate pages for fitted wardrobes, walk-in wardrobes, loft and eaves storage and home-office bedrooms, each with relevant projects.
- A design visit page explaining what happens, how long it takes and what you bring, with the booking form beside it.
- A plain-English materials page covering carcass construction, door finishes and hardware, written for a homeowner.
- A short booking form on every page asking for the room, rough plans, postcode and days that suit.
- Your Google Business Profile set up with the right categories, current photos and the areas you cover.
- Tracking on bookings, calls and forms, so you can see which pages lead to design visits.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Can the site show finance options safely?
Only using approved wording from an authorised finance provider, because finance messages are regulated financial promotions. If you have that arrangement, a short clear section on monthly options can help against brands that advertise payments. If you do not, it is better to leave finance off than to write something that could mislead.
Can I show walk-in wardrobes and dressing rooms as a separate service?
You should, if you offer them. They are higher-value projects, customers search for them specifically, and the buyer is often at a different budget from someone wanting a single wardrobe. A dedicated page with your own dressing rooms and a note on how you plan them attracts those enquiries rather than burying them in a general gallery.
What should the booking form ask?
Enough to prepare without putting people off: which room, what they have in mind, a postcode, and which days suit. An optional budget band, worded kindly, helps too. The form should appear on every page, because customers decide to book while looking at a room they like.
Also for bedroom fitters
Google Ads management for bedroom fitters
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.