Google Ads for carpet cleaners
Google Ads management for carpet cleaners, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For carpet cleaners
What it means in your trade.
Ads can work for carpet cleaning in busy periods such as spring, the run-up to Christmas and the main moving months, if you have capacity. Bid on service terms in your area, especially upholstery and end of tenancy, which tend to be worth more per booking. Exclude machine hire, shampoo, products, DIY, how to, jobs and courses, which attract people who will never book.
Read moreShow less
Send ads to the matching service page with pricing and a booking form, and track through to booked jobs.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for carpet cleaners
Made for your trade.
Every trade asks something different of its website. For a carpet cleaner, these are the parts built in.
- Pages for carpets, upholstery, rugs, mattresses and commercial cleaning, each explaining method and what is included.
- An honest stains and odours page setting out what usually comes out, what may not, and why.
- A pricing section by room or item, with what affects the final price.
- A booking request form that works out of hours, with room counts and photos.
- Before and after photos of real jobs, captioned with the problem and the method used.
- Your Google Business Profile set up with carpet cleaning categories and your service area.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
How do I encourage repeat bookings?
Make rebooking easy: a clear booking form, a note on how often carpets in homes with children or pets usually need cleaning, and a way to join a reminder list. With the customer's permission, a reminder around a year later is a simple way to invite them back without paying for advertising.
Should the site cover end of tenancy carpet cleaning?
Yes, as its own page. Tenants want their deposit back, and landlords and agents want a receipt and a dependable contractor. Explain what you provide, such as a receipt that can be shown to the agent, and how quickly you can attend before a check-out appointment.
What photos should I put on my carpet cleaning website?
Real before and after pairs from your own jobs, taken from the same angle in the same light. A sofa, a stair carpet, a rug and a heavily used hallway show range. Caption each with the problem and the method. Stock photos of perfect living rooms tell customers nothing about you.
Also for carpet cleaners
Google Ads management for carpet cleaners
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.