Google Ads for commercial locksmiths
Google Ads management for commercial locksmiths, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For commercial locksmiths
What it means in your trade.
Ads make sense for commercial locksmiths when they are narrow. Bid on system and service terms, such as master key systems, restricted keyways, access control installation and exit hardware repair, within the area you service. Exclude the domestic searches that will otherwise take the budget: locked out, house, car, cheap, near me on its own if it brings lockouts.
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Each ad should land on the page for that service, with a survey request form and the supplier information one click away. A buyer who arrives on a general homepage full of lockout messages will assume they are in the wrong place. Track form submissions and calls from ads so the cost is judged against enquiries.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for commercial locksmiths
Made for your trade.
Every trade asks something different of its website. For a commercial locksmith, these are the parts built in.
- Service pages for master key systems, restricted keyways, emergency exit hardware, door closers and access control, written for the person who approves the spend.
- A supplier information page stating insurance levels, vetting, memberships and account terms that you actually hold.
- Sector pages for the kinds of premises you look after, such as schools, offices, healthcare and residential blocks.
- A survey request form that asks for building type, door count and timescale, so the enquiry arrives ready to plan.
- A separate fault-reporting route and number for existing account holders.
- Your Google Business Profile described around commercial work, with categories and photos that match the site.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Can account customers report faults through the website?
Yes. A separate fault form or number for account holders keeps urgent reports away from sales enquiries. It can ask for the site, the door or area affected and the priority, and send a copy to whoever runs your jobs. It is tested regularly on Growth Care, because a fault form that silently stops working is how contracts are lost.
Do I need a separate website for domestic and commercial work?
Usually not. One site with a clear commercial focus and a separate section for domestic work, if you do it, is easier to run and keeps your reviews and reputation in one place. What matters is that the homepage makes the commercial offer obvious and the domestic pages do not dilute it.
What will you need from me for the supplier information page?
Your insurance levels, how you vet engineers, any memberships or pre-qualification schemes you hold, how you handle purchase orders and invoicing, and whether you provide risk assessments and method statements. Coltura turns that into a page a buyer can use when filling in a supplier form. Nothing is added that you do not actually hold.
Also for commercial locksmiths
Google Ads management for commercial locksmiths
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.