Google Ads for dog groomers
Google Ads management for dog groomers, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For dog groomers
What it means in your trade.
An established groomer with a full book seldom needs ads. They can help a new salon, a new mobile van or a second groomer joining, for a short period in a tight radius. Bid on dog grooming plus your area and specific services, and exclude searches for grooming courses, jobs, clippers, shampoos, DIY grooming and pet shops.
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Send clicks to a page with prices, areas and a booking request form. Set a budget, track booking requests, and switch the ads off as soon as the diary fills, since a groomer's capacity is fixed by the hours in the day.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for dog groomers
Made for your trade.
Every trade asks something different of its website. For a dog groomer, these are the parts built in.
- A price page with bands by size or breed and a clear note on coat condition.
- A new-client page that says whether you have space, with a waiting list form when you do not.
- Pages for the services you want more of, such as puppy introductions, hand stripping or quiet appointments for nervous dogs.
- Your areas covered listed plainly, and a Google Business Profile set up as a salon or a service-area business to match.
- Written policies on matting, cancellations and collection shown before anyone books.
- Tracking on calls, booking requests and waiting list sign-ups.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Can the site help fill last-minute cancellations?
It can make it easier. A cancellation list form lets regulars say they would take an earlier slot, and a short note on the homepage can flag a gap this week. You still contact people yourself, but you have a ready list rather than scrolling back through old messages to see who asked.
Should I show my grooming qualifications?
Yes, if you have them. Grooming certificates, canine first aid and any behaviour training reassure owners, particularly those with nervous or older dogs. Show your insurance too. Keep descriptions accurate: say what a course covered rather than implying a title it did not give.
Will my Facebook page still matter?
Yes, for regulars and local groups. The website does what Facebook does poorly: it holds prices, policies, areas and a booking route in one place that stays organised. Your Facebook page links to the site, and the site keeps working if the page is ever restricted or lost.
Also for dog groomers
Google Ads management for dog groomers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.