Google Ads for driveway installers
Google Ads management for driveway installers, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For driveway installers
What it means in your trade.
Driveways are high-value jobs, so ads can pay their way if the tracking shows which clicks turn into quotes. Bid on surface-specific terms in your area, such as resin driveway installers or block paving driveways. Exclude DIY, supplies, sealer, how to, cost calculator, courses and jobs, and consider excluding bargain-sounding terms if they bring in price shoppers.
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Send each ad to the page for that surface, with project photos, what is included and the quote form. A general home page wastes most of the value of a paid click.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for driveway installers
Made for your trade.
Every trade asks something different of its website. For a driveway installer, these are the parts built in.
- A page for each surface you lay, explaining the base, edging, drainage and typical lead time.
- A comparison page that helps homeowners choose between surfaces for their house and budget.
- Project pages with the area, the surface, the size and before, during and after photos.
- An enquiry form asking for rough size, current surface, preferred material and photos of the drive.
- Your Google Business Profile set up with paving and driveway categories and your service area.
- Call and form tracking, so you can see which surfaces and pages produce quote requests.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
What should I say about permeable surfaces and planning?
A short, general page helps: that paving a front garden may need planning permission unless the water drains to a permeable area or soakaway, and that a dropped kerb needs council approval. Say you can advise on the job in front of you, and link to official guidance for the detail.
Can I show patios and paths as well as drives?
Yes, on separate pages. Many driveway customers want a matching patio or path, and it is a natural addition to the quote. Keeping each on its own page means someone looking for a patio installer lands on patio work, while the driveway pages stay focused on drives.
Do I need a page for commercial car parks and developers?
Only if you want that work and can resource it. If you do, a page setting out the surfaces, the scale of job you take on, your insurance and any accreditations lets a site manager or developer see you are set up for it, and gives them a direct contact instead of the domestic form.
Also for driveway installers
Google Ads management for driveway installers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.