Google Ads for garage door installers
Google Ads management for garage door installers, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For garage door installers
What it means in your trade.
Ads can pay for repairs because the customer is ready to book, but only if they run during the hours you answer, lead with a call option and are limited to the area you can reach quickly. Campaigns for specific faults, like broken springs or stuck roller doors, perform more predictably than broad repair terms.
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Exclude new garage doors if you do not sell them, along with parts, DIY, how to and job-seeking terms. Point each campaign at the matching fault page. Call tracking must be live first, so ads are judged on jobs booked.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for garage door installers
Made for your trade.
Every trade asks something different of its website. For a garage door installer, these are the parts built in.
- A top-of-page repair section on phones stating same-day or next-day cover, the area and hours, with a button that calls you.
- A page for each common fault, such as a snapped spring, a slipped cable, a stuck roller door or a failed motor, written around the symptom.
- A fit-only page for customers who bought a door elsewhere, with a form asking for the make, size and a photo of the opening.
- A page for converting existing doors to electric operation, explaining remotes, safety features and power cuts.
- A trade and commercial page covering installation for builders, shutter servicing and account invoicing.
- Your Google Business Profile hours checked against the site, and tracking on calls and forms.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Can the site bring in work from builders and developers?
It can make it easier for them to choose you. Builders and developers want reliability, scheduling, the door types you install and how invoicing works. A short trade page with that information and a direct line reads as a business set up for regular work, which is what they check before calling.
Should I have a page about automating an existing door?
Yes. Many owners want electric operation without replacing a door that works. A page explaining which doors can be converted, how remotes work, what safety features are included and what happens in a power cut reaches a search a general installer page misses, and it often leads to repeat servicing later.
How do reviews help a repair business?
Repair customers judge on speed and honesty, so reviews mentioning how quickly you arrived and that you fixed the door rather than selling a new one carry weight. Ask at the end of each job with a link, and show the best on the site near the call button, where the doubt about calling is strongest.
Also for garage door installers
Google Ads management for garage door installers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.