Google Ads for garage mechanics
Google Ads management for garage mechanics, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For garage mechanics
What it means in your trade.
Bidding on cheap MOT terms against every chain nearby tends to buy price shoppers. Ads work better for garages on higher-value or seasonal work: clutch and cambelt replacement, diagnostics, air-conditioning regas in the first warm weeks, winter checks as the weather turns, or specialist repairs you are known for. Keep ads within the area customers will drive from.
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Exclude searches that are not bookings: MOT check, MOT history, free MOT, MOT test questions, parts, manuals, jobs. Send each ad to its service page with a booking route, and track bookings and calls from ads to judge what the spend is buying.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for garage mechanics
Made for your trade.
Every trade asks something different of its website. For a garage mechanic, these are the parts built in.
- An MOT page with your price, the vehicle classes you test and a plain account of what happens on a fail.
- A booking request or live booking route, matched to how your workshop runs, that collects the registration and preferred date.
- Service and repair pages for the work you want more of, with price guides where you can give them.
- A workshop and team page with real photos, and scheme memberships explained where you hold them.
- A business and fleet page covering accounts, invoicing and priority slots, if you offer them.
- Your Google Business Profile with exact hours, MOT and repair categories and workshop photos, consistent with the site.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Can the site help us recruit a technician?
Yes. A careers page describing the roles, the equipment, training you support and how to apply is easy to add and keeps working between job adverts. Candidates look at a garage's website before applying, and a site showing a well-run workshop with a real team gives them a reason to get in touch.
We already have lots of Google reviews. Will they appear on the new site?
Yes. Your Google reviews can be shown on the site and stay current as new ones arrive, placed where they help most: near the booking button and on the MOT page. Any review scheme you belong to can be linked as well, so drivers can see the full picture.
Will we lose anything by moving from our old website?
Pages on the old site that currently bring visits are redirected to their replacements, so their search value carries over rather than being lost. Coltura checks what is working before anything is changed, tests forms and phone links at launch, and fixes anything broken in the first 30 days at no charge.
Also for garage mechanics
Google Ads management for garage mechanics
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.