Google Ads for handymen
Google Ads management for handymen, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For handymen
What it means in your trade.
Ads are rarely worth it for small handyman jobs, because a single click can cost a meaningful share of what the job is worth. They can make sense for higher-value work you want more of, such as maintenance for landlords, end of tenancy work or small refits if you offer them. Exclude jobs, franchise, courses, tools, DIY and how to.
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Any ad should land on the page for that work, with your pricing explained and a multi-job form, so the click becomes a worthwhile visit rather than a single picture hook.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for handymen
Made for your trade.
Every trade asks something different of its website. For a handymen, these are the parts built in.
- A jobs page grouped by room or type, built around the work you want more of.
- A clear explanation of how you charge, whether by the hour, half day or job, with any minimum stated.
- A page for landlords, letting agents and property managers, covering keys, tenants and invoicing.
- An enquiry form that lets customers list several small jobs at once and add photos.
- An about section with your photo, insurance and any background checks, written to reassure people letting you in.
- Your Google Business Profile set up with the right categories and a service area rather than a home address.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Can my website help with end of tenancy and turnaround work?
Yes. Letting agents and landlords need small repairs, painting, sealant, fixtures and a tidy finish between tenants, often to a deadline. A page describing that service, how quickly you can turn a property round and how you invoice gives agents a clear reason to add you to their contractor list.
Do I need online booking?
Usually not an open calendar, because job lengths vary so much. A request form that asks for the jobs, photos, postcode and preferred days works better, and you reply with a time and a rough price. If you offer fixed-length visits, such as a half day, those can be booked directly.
What should the reviews on my site talk about?
The things customers worry about: turning up on time, clearing up, fair pricing and getting several jobs done in one visit. When you ask for a review, mention that it helps if they say what you did. Reviews that describe the job give future customers a better picture than a line of stars.
Also for handymen
Google Ads management for handymen
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.