Google Ads for lawn care companies
Google Ads management for lawn care companies, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For lawn care companies
What it means in your trade.
Ads can work for lawn care in short windows, mostly early spring when moss and weeds prompt people to act, and for one-off jobs like scarifying and aeration in autumn. Bid on treatment terms within your round, and exclude mowing, lawnmower, turf supplier, seed, DIY and jobs terms.
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Send each ad to the matching page with an assessment request form. Because the value of a customer is a whole programme, the tracking needs to follow an enquiry through to sign-up before the numbers mean anything.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for lawn care companies
Made for your trade.
Every trade asks something different of its website. For a lawn care company, these are the parts built in.
- A programme page that sets out each seasonal visit, what is applied and why, in plain language.
- Problem pages for the symptoms homeowners search for, such as moss, weeds, bare patches and grubs.
- An assessment request form that takes a postcode, rough lawn size and photos.
- A section on safety for pets and children after treatment, and on your spraying qualifications.
- Your Google Business Profile set up with lawn care categories and a service area matched to your round.
- Tracking on the assessment form and phone number, so you can see which pages lead to sign-ups.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Should scarifying and aeration have their own pages?
Yes, if you offer them as separate jobs. They are searched for on their own and often booked by people who are not ready for a full programme. A good one-off job is a natural route into a treatment programme, so each page can mention the programme without pushing it.
How is my Google Business Profile set up if I have no premises?
As a service-area business, with your home address hidden and the areas you treat listed. We choose categories that fit lawn care rather than general gardening, add photos of real lawns, and link it to the site, so the listing and the website describe the same service and the same patch.
My work is seasonal. Is the website worth paying for through winter?
Winter is when people plan next year's lawn, and when you have time to take calls. The site can shift to booking spring assessments and explaining what the programme starts with. Growth Care is £149 a month. Cancel any time, with a month's notice.
Also for lawn care companies
Google Ads management for lawn care companies
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.