Google Ads for locksmiths
Google Ads management for locksmiths, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For locksmiths
What it means in your trade.
Ads can work for locksmiths, but emergency terms attract national operators bidding heavily around the clock. Run them only for the hours you answer and a radius you can reach quickly, and consider planned work such as lock changes and security upgrades, where fewer firms compete. Exclude searches that are not jobs: locksmith courses, lock-picking tools, key cutting, locksmith salary.
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The landing page matters more than the bid. A click that lands on a homepage full of general text is wasted; one that lands on a page showing your face, local number, price structure and the area covered stands a chance of becoming a call. Tracking which calls came from ads shows whether the spend is paying.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for locksmiths
Made for your trade.
Every trade asks something different of its website. For a locksmith, these are the parts built in.
- A first screen built for a phone held on a doorstep: your name, face, local number and one line on how a call-out is priced.
- Separate pages for lockouts, lock changes, uPVC mechanism repairs, burglary repairs and security upgrades, each with its own photos and questions answered.
- A coverage section naming the areas you attend, with daytime and night-time boundaries stated where they differ.
- Your Master Locksmiths Association membership, DBS check and insurance shown in plain sentences, linked where they can be verified, and only if you hold them.
- Your Google Business Profile set up as a service-area business with categories, hours and photos that match the website.
- Call and message tracking so you can see which enquiries came from the website and which from elsewhere.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
I also do auto locksmith work. Should that be on the same site?
It can be, with its own section. Car key replacement and vehicle lockouts are searched for separately from house work, and the reader needs different details: which makes and models you handle, whether you can programme keys at the roadside, and how long it usually takes. Keeping it in its own section stops the house lockout pages becoming cluttered.
What do you need from me to write the site?
A short phone conversation about the work you want more of, the area you cover and how you price, plus any photos of you, your van and real jobs. Details of memberships and insurance if you hold them. Coltura writes the copy from that, so you are not asked to produce pages of text between call-outs.
Can you move my existing reviews onto the new site?
Your Google reviews can be shown on the new site so they stay current as new ones arrive, and any testimonials on the old site can be carried across. Reviews that mention the area and the job, such as a snapped key or a uPVC door that would not lock, are the ones worth featuring near the call button.
Also for locksmiths
Google Ads management for locksmiths
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.