Google Ads for sheet metal fabricators
Google Ads management for sheet metal fabricators, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For sheet metal fabricators
What it means in your trade.
Ads can work for subcontract sheet metal when the terms are industrial. Laser cutting on its own attracts hobbyists wanting names cut in acrylic or gifts engraved, so bid on phrases such as subcontract laser cutting, sheet metal fabrication, press brake folding and stainless enclosures, and exclude acrylic, wood, engraving, personalised, signs, gifts and machines for sale.
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Send each ad to the matching process page with the capability table visible and the RFQ form a click away. Track RFQs, since a single approved part can justify months of spend, and cut terms that bring nothing quotable.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for sheet metal fabricators
Made for your trade.
Every trade asks something different of its website. For a sheet metal fabricator, these are the parts built in.
- A capability table with sheet sizes, thicknesses by material, bending capacity, tolerances and finishes, using your real figures.
- Pages for each process, such as laser cutting, folding, punching, welding and assembly, and each common material.
- An RFQ form that accepts several CAD files and asks for quantity, material, finish and delivery date.
- A quality page covering inspection, traceability and any certification you hold.
- A parts gallery organised by process and sector, with client names only where agreed.
- Your Google Business Profile with accurate hours, location and photos of parts and machines.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Can the website show our quote turnaround and lead times?
Yes, as typical ranges that you can meet, with a note on what affects them. Buyers under pressure want to know whether a quote comes back the same day or next week. If turnaround changes with workload, it can be updated quickly through Growth Care.
Is a website really how engineers find a subcontractor?
It is often part of it. Buyers find suppliers through referrals, trade directories, procurement portals and search, and in almost every case they look at the website before sending a drawing. A site that states capability clearly makes the shortlist easier; one that hides it behind a contact form makes it harder.
We also do one-off jobs for local customers. Should that be on the site?
If you want that work, yes, on its own page. Explain the kinds of one-off jobs you take, such as replacement panels, brackets or small runs, how to send a sketch or measurements, and any minimum order. Keeping it separate stops it cluttering the industrial pages while still bringing in useful local work.
Also for sheet metal fabricators
Google Ads management for sheet metal fabricators
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.