Google Ads for stove installers
Google Ads management for stove installers, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For stove installers
What it means in your trade.
Ads for stove installation make most sense from late summer into autumn, while people are planning a fire for the winter. Out of season, spend is usually better saved. Once the diary is full, pause the campaign or change it to promote surveys for a later install date rather than paying for clicks you cannot serve.
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Bid on installation terms within your area and exclude searches for buying stoves online, spare parts, fuel, DIY fitting, and jobs or training. Each ad should land on the gallery or survey booking page for that kind of stove. Track survey bookings, so you can see what the campaign produced.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for stove installers
Made for your trade.
Every trade asks something different of its website. For a stove installer, these are the parts built in.
- An installation gallery organised by house and fireplace type, with before and after photos
- Your HETAS registration number beside a plain explanation of self-certification and the certificate
- A page on smoke control areas and exempt appliances, naming the exempt models you install
- A survey booking form that asks about the existing fireplace, chimney and preferred fuel
- Showroom details kept accurate on the site and on your Google Business Profile, if you have one
- A current lead time shown on the homepage, with an invitation to book a survey early
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
What should I say about chimney lining and flue options?
Explain briefly why a liner may be needed, when a twin-wall flue is used where there is no chimney, and that the survey decides. Photos of a liner going in or a finished twin-wall system help. Customers do not need the technical detail online, only enough to understand what the survey will check and why prices vary.
Can my website mention the certificate buyers ask for when selling?
Yes, and it is worth doing. Explaining that a registered installer's certificate is kept with the house documents, and that a buyer's solicitor may ask for it, shows the customer why using a registered installer matters. It also gives them a reason to keep your details, which often leads to servicing or sweeping work in later years.
What does the free Growth Audit cover for a stove installer?
We look at your site as a homeowner planning a stove would: whether the gallery shows real rooms, whether your registration is clear, whether smoke control questions are answered and how easy it is to book a survey. It also covers speed on a phone and your Google Business Profile. You get it written down and prioritised, and you keep it whether or not you go ahead.
Also for stove installers
Google Ads management for stove installers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.