Google Ads for vets
Google Ads management for vets, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For vets
What it means in your trade.
For general practice, ads are rarely needed, since owners choose on distance and reputation. They make sense for a new branch, a health plan launch, an exotics service or extended surgery hours, aimed at owners within reach. Bid on those services plus your area, and exclude searches for vet jobs, veterinary nursing courses, pet insurance, free vets, charity clinics and named medicines.
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Each advert needs a landing page with the service, the fee and a registration or booking route. Advertising a prescription-only medicine to the public is not allowed, so adverts describe the service. Track registrations and bookings.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for vets
Made for your trade.
Every trade asks something different of its website. For a vet, these are the parts built in.
- An out-of-hours line on every page, set in the header or a fixed bar on phones, naming who covers nights.
- An online new client registration form asking for what reception actually needs.
- A fees page with common procedures, and a health plan page setting out what the monthly payment covers.
- Team profiles with names, roles, RCVS registration and interests, without specialist titles the RCVS has not recognised.
- Branch pages with their own hours, team and parking, each connected to its own Google Business Profile.
- Tracking on calls, registrations and bookings, so you can see what the site produces.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
How long does a vet practice website rebuild take?
About 14 working days of build once the direction is agreed and your content is in: team details, fees, services, branch information and photos. The free Growth Audit comes first, and you see the site on a private link as it is built, so the practice manager and vets can check every detail before launch.
Will changing websites lose the search traffic we have now?
Pages on your current site that bring visits are kept or redirected to their replacements, so the value they carry transfers. The current site is checked for which pages owners use before anything is removed, and the month after launch is watched closely. Branch pages keep their addresses where they already work well.
Who keeps the out-of-hours details current?
You tell us when the arrangement changes, and it is updated quickly on Growth Care, along with bank holiday hours and the emergency line on every page. Checking the number periodically is part of the routine, because a wrong emergency number can cost an animal time and cost the practice a client's trust.
Also for vets
Google Ads management for vets
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.