Cafe·Case Study

How a Cafe Website Redesign Increased Orders by 150%

Results

The Numbers

+150%

Total Orders

increase

4.2x

Mobile Conversion

improvement

#2

Local Ranking

page one

+30%

Repeat Visits

increase

The Challenge

What Wasn't Working

An independent cafe in Macclesfield had a website with an outdated PDF menu, no mobile optimisation, and no online ordering. Customers could not see current prices, specials, or opening hours on their phones. The site ranked on page two for "cafe near me" and generated almost no online engagement.

The Solution

What We Did

We built a fresh, mobile-first website with a clear digital menu, daily specials section, integrated online ordering, and local SEO targeting Macclesfield and surrounding areas. We also connected their Instagram and added a reviews section.

The Results

What Changed

  • Total orders increased by 150% within 90 days
  • Mobile traffic converted at 4.2x the previous rate
  • Daily specials section drove 30% of repeat visits
  • Google ranking for "cafe near me" moved to position two
  • Instagram followers increased by 25% through website integration
The new menu page alone changed everything. Customers actually browse our specials before they visit now. We see people come in asking for things they saw on the website.
M

Maria K.

Cafe Owner, Macclesfield

FAQ

More About This Project

Switching from a PDF to a proper digital menu made it readable on phones, improved Google indexing, and let us highlight daily specials. Customers started planning visits around specific dishes.

No — it added a new revenue stream. Pre-orders for collection increased, but sit-in orders also rose because the website made the cafe more discoverable.

As part of our care plan, we update the specials section 3-5 times per week based on what the cafe sends us. It takes minutes and drives significant repeat traffic.

Want Results Like This?

We can do the same for your business. Fast, professional websites that actually bring in customers.

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