Websites for hair salons
Hair salon websites built for the colour client
A trim is booked out of habit. A first balayage, a colour correction or a set of extensions is researched for days, often across several salons, and your website is where that research happens. This page is about building for that client.
- Price from
- £1,400
- Build time
- 14 working days
- Built by
- Coltura
- Growth Care™
- £149 a month
One-off, for a Growth Website of up to 6 pages.
From agreed direction to launch.
Our studio in Didsbury, Manchester.
Optional. Cancel any time, with a month’s notice.
How your customers choose
A trim is booked on habit. A first balayage is researched for days.
Returning clients book straight into the diary and barely look at the website. New clients are different, especially for colour, extensions or a wedding: they arrive with saved photos and look for proof that you can do it, what it will cost and who will do it.
When it is urgent
Tomorrow, before the event
Some bookings are last-minute: a blow-dry before a party, a fringe trim before a photo, a home colour that went wrong before the weekend. They want to know whether you have anything soon and how to grab it. A Book button that shows real availability, and a tap-to-call number for anything tricky, answer that.
When it is considered
A first colour, extensions or wedding hair
This client reads everything: the price list, every photo, who the stylists are and the reviews that mention colour. A first colour means a bigger bill and two or three hours in the chair, for a result they will live with for months. The salon that explains its prices and process clearly gets the booking.
What wins their trust, what loses it, and what they search for
What makes them trust you
- Before and after photos of your own clients, labelled by stylist
- Prices by service and stylist level
- Each stylist introduced, with their level and specialisms
- Opening hours, including late evenings, easy to find
What makes them leave
- No prices, so they assume the worst
- A homepage slider with nothing to read
- A Book button that only makes sense to returning clients
- A team page showing stylists who have left
What they type into Google
- “hair salon near me”
- “balayage near me”
- “hairdressers open sunday”
- “colour correction”
- “hair extensions near me”
- “bridal hair”
- “curly hair specialist”
- “blow dry near me”
New clients search by service and style far more than by salon name. Balayage, colour correction, curly hair and blow-dries are each searched on their own, and a page with real work on it gives each search something to match.
01 / 04
Price lists with stylist levels and honest “from” prices
Salon pricing is genuinely complicated. A half head of foils costs one amount with a junior stylist and another with a director, and hair length moves it again. Many salons respond by publishing nothing, which sends every new client to the phone or to a salon that does publish.
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A better approach is a price list that shows the structure: services down the side, stylist levels across the top, “from” prices, and one sentence explaining what moves the price. Colour corrections and extensions can say “by consultation”, as long as you say what the consultation costs, if anything, and how long it takes.
Prices change every year or so, and a list that is two increases out of date causes awkward moments at the till. Keeping it current is exactly the kind of small, regular change that Growth Care handles.
02 / 04
Patch tests, consultations and a booking flow that respects both
Hair colour manufacturers tell salons to carry out a skin allergy alert test at least 48 hours before a colour service. The NHBF's guidance goes further: retest existing clients every six months, and again whenever the colour brand changes. Online booking often ignores all of this, so a client books a full head for tomorrow and has to be rung back or turned away at the desk.
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The website can route people properly. A new colour client, or a returning one whose last test is more than six months old, is sent to book a patch test first, with a clear note about the timing. Extensions and colour corrections go to a consultation. Clients with a current test book straight in. Most salon booking systems can handle different service types; the site just needs to explain the order and link to the right place.
03 / 04
Photographs that actually sell a colour
Colour is hard to photograph. Salon lighting shifts tones, phone cameras over-sharpen and filters flatter. The ASA has ruled against beauty adverts that used filters to exaggerate a product's effect, and the CAP Code applies directly to your own website and social posts: a client who books from a filtered photo expects the filtered result. A few habits make an honest photo look good as well:
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- Shoot by a window in daylight, in the same spot every time, so tones are comparable
- Pair a before and an after of the same client from the same angle
- Add a few seconds of video, because movement shows blending better than a still
- Label each photo with the service and the stylist, so it links back to the price list
- Ask the client's permission and note it, especially if their face is in shot
04 / 04
Bridal hair and extensions pay for their own pages
Two services bring enquiries worth far more than a normal booking. Bridal hair is booked months ahead and often covers the bride, bridesmaids and mothers, with a trial beforehand. Extensions carry a large first appointment and regular maintenance visits after it.
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Both deserve their own page and their own enquiry form, separate from the booking system. For bridal, ask for the wedding date, where everyone is getting ready, how many people and whether a trial is wanted. For extensions, ask about the method they are interested in, current hair length, the look they want and a photo. You then reply to real details instead of chasing a vague “how much for a wedding?”.
What the website needs
The salon site, page by page
Built for the new client who needs persuading, while returning clients still get straight to the Book button.
Homepage. A Book button, opening hours, the services you are known for and real work, all near the top on a phone.
Prices. The full list by stylist level, kept in step with the till.
The team. A photo of each stylist, their level, what they specialise in and some of their own results.
Colour. Balayage, highlights and colour correction, with the patch test explained before anyone books.
Bridal and extensions. Two high-value services, each with its own page and enquiry questions.
Gallery. Your own work, photographed honestly and labelled.
The enquiry route, and what to leave out
The enquiry route
From “can you do this colour?” to the right appointment
- Returning clients booking a cut or blow-dry tap Book and go straight into your diary.
- Colour bookings check for a current patch test first, as described above.
- Colour corrections and extensions go to a consultation, with its cost and length stated.
- Bridal enquiries go to their own form: the date, the venue, how many and whether a trial is wanted.
Leave it out
What not to put on the site
- Photos borrowed from colour brands
- Prices that differ from the ones in your booking system
- Stock models in place of your own clients
- Gift voucher links that no longer work
Proof and credentials
What a new client checks before trusting you with their hair
There is no register most clients would think to check. They judge your work and how you handle what can go wrong. The rules on patch tests and photos are covered above; these are the other things worth showing.
What to show, item by item
- Insurance
- Public liability and treatment liability cover stated plainly, which matters most to colour and extension clients.
- Training and qualifications
- Colour education, extension method certificates or advanced qualifications, each named with what it means for the client.
- Aftercare advice
- Written aftercare for colour and extensions, on the site and in the booking confirmation. It shows you look after the result long after the appointment.
- Products and hygiene
- The professional brands you use, and how tools and towels are cleaned between clients.
The standard of build
There is no demonstration site for a salon, and one borrowed from another sector would not tell you much. Every site is designed and built from scratch around the business, works properly on a phone and is yours outright. If you want to see the standard of build first, three demonstration sites for invented businesses, a roofer, a dental practice and a wine bar, are on the examples page.
See the demonstration sitesIn our clients’ words
What our clients say.
Questions
The questions hair salons ask.
Which salon booking systems can a website work with?
The site links to, or embeds, the booking system you already use, whether that is Phorest, Fresha, Timely or another, rather than replacing it or moving your client records. The website's job is to explain your services, stylists and prices well enough that people are ready to book, then hand them to your diary at the right point.
When do paid adverts make sense for a hair salon?
For general cuts, rarely, because the value of one visit is low against the price of competitive local clicks. For extensions, bridal hair or colour correction it can be, provided the advert goes to a dedicated page with an enquiry form and you track which bookings it produced. Colour work often suits visual adverts on Instagram better than search adverts, because people are choosing on what they can see.
How do salons get found on Google Maps?
Local search for salons is crowded, and the map results carry most of it. A complete Google Business Profile with every service listed, recent photos and a steady run of reviews is the foundation. Reviews that name a stylist and a service, such as “Chloe did my balayage”, help a new client far more than general praise, so ask for detail when you ask for the review.
The offer in brief
Five answers that are the same for every business we build for. Open any of them.
What does it cost, and what is included?
Growth Websites start at £1,400, one-off, for a complete rebuild of up to 6 pages with setup included. A larger site is the Signature Website, at £3,500. Up to six pages, which for a salon usually means a homepage built around booking and your strongest work, a price list by stylist level, a team page, a colour and extensions page, a bridal page and a gallery of real work. Booking is routed through patch tests and consultations, your Google Business Profile is set up and linked, and new client bookings are tracked. A bigger site, with a page for every treatment or service, is the Signature Website.
All nine parts are included:
- Growth Audit
- Offer and Messaging Rebuild
- Complete Website Rebuild
- Conversion Optimisation
- Local Search Foundation
- AI Search Readiness
- Conversion Tracking
- Performance Optimisation
- Launch Support
How long does it take, and what do you need from me?
About 14 working days from agreed direction to launch. You watch the real site take shape on a private link, with one round of considered changes before launch. What we need from you: your current price list, the team with their levels and specialisms, the link to your booking system, and before and after photos you have permission to use. Beyond that, about half an hour on the phone; we write the copy.
Who builds it?
Coltura, an independent digital studio in Didsbury, Manchester. We do every audit and every build in-house, so you deal directly with the studio doing the work. We take on a limited number of builds at once, which is why there is sometimes a short wait before a build starts.
Do I have to pay every month?
No. Growth Care is £149 a month if you want it, and entirely optional. It covers hosting and security, monitoring, content changes within a fair monthly allowance, a plain-English monthly report, a quarterly conversion review and messaging us directly. Cancel any time, with a month's notice. You are also free to host the site yourself.
What if it is not right for us?
The audit and the direction come before you commit. If the plan is the wrong fit for your business, you can walk away and keep the audit. You own the site, the domain and the content outright, and after launch anything that does not work the way it was built to work is fixed at no charge for 30 days.
Where to next
Also for hair salons:
Related trades we build for:
Next steps
Find out what your website is costing you.
Ask for the free Growth Audit of your current site. Then try booking a first colour appointment on it as a new client would. If you could book a full head for tomorrow without a patch test, or could not find a price at all, you have found the first thing to fix.
Done by hand and back within 48 hours. You can have it without a phone call.
Or ring us on 07958 394808Or start on your own
- Instant website check: one page checked, with the evidence for each finding.
- Revenue leak calculator: what more enquiries would be worth, worked out from your own numbers.