Websites for nail techs
Nail studio websites that list treatments the way clients search for them
Nobody searches for “nail services”. They search for BIAB, gel extensions, acrylic infills or a pedicure, usually with a place name, and they want to see your work and your prices before they message. Most nail techs run all of that through Instagram DMs, which is where enquiries quietly get lost.
One page per treatment, named the way clients name it
A single services page listing gel, acrylic and extensions tells a new client almost nothing. Each main treatment deserves its own short page: what it is, how long the appointment takes, how long it tends to last, when an infill is due, what removal involves and what it costs. Put photos of that treatment on that page rather than in one mixed gallery.
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This helps search in a very direct way. Someone typing BIAB with your town is matched far more easily to a page about BIAB than to a page that mentions it once in a list. It also helps the client, who arrives already knowing what they are booking.
One word of care: BIAB is a brand name. If you use a different builder gel, say so on the page, because clients who ask for it by name deserve to know exactly what they are getting.
Studio at home, a room in a salon, or a shop on the high street
Where you work changes what the site has to do. A tech working from a garden room or a converted spare room needs to show that the space is clean and professional without publishing a home address to the whole internet. Naming the area on the site and sending the full address with the booking confirmation is a common approach. Google has its own rules on when a Business Profile must show an address, and a home studio sits close to that line, so set it up carefully rather than guessing.
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A tech renting a room inside a hair or beauty salon needs the site to make clear that they are a separate business with their own booking link, so enquiries do not end up at the salon's front desk. A high-street studio with several techs is closer to a salon site: each tech's specialisms, availability and prices if they differ.
Infills, removals and the rebooking rhythm
Most of a busy tech's diary is regulars coming back every few weeks for an infill or a new set. The website barely matters to them. Its real job is the new client: being found, being reassured, and getting a first appointment booked with a deposit.
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That means your deposit and cancellation terms should be on the site in plain words before anyone books, so nobody first hears about them in a DM. Lost deposits cause far fewer arguments when the terms were visible up front. It also means being clear about removing another tech's work, which many studios charge for or treat as a separate booking.
★★★★★
“… He took the vision for my brand, Byte & Batter, and built a premium, high-converting digital storefront entirely from scratch. …”
Instagram is the portfolio; the website is the menu
Instagram is good at showing off new sets, and there is no reason to stop. It is poor at answering questions. The grid is ordered by date rather than by treatment, the prices live in a highlight nobody finds, and booking is a DM thread that depends on you replying between clients.
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The website does the opposite job. It holds the price list, the treatment pages, the policies and the Book button, and your Instagram bio links to it. A small curated gallery on each treatment page, refreshed every month or two with your best recent work, is plenty. It does not need to repeat the whole feed.
Allergies, hygiene and saying it straight
Clients are far more aware of reactions to gel products than they used to be, and some now ask about ingredients before booking. If you use HEMA-free or hypoallergenic ranges, say which treatments they apply to. If you do not, do not imply it. Plain, factual lines about how tools are cleaned, which items are single-use and what happens if a client reacts go further than “hygiene is our top priority”.
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Avoid absolute claims such as “completely safe” or “no damage to natural nails”. They are hard to stand behind, and they turn the one bad experience into a public complaint about a promise you made.
Reviews for a one-person studio, and when adverts make sense
For a nail studio, local search mostly comes down to your Google Business Profile, recent photos and a steady flow of reviews that mention treatments by name. Ask regulars for a review after their third or fourth visit, when they are loyal and happy, rather than after the first.
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Paid adverts are rarely needed by a tech whose diary is already full. They can help when you are launching a studio, taking on a second tech or introducing a treatment you have just trained in. Keep campaigns short and local, and point each advert at the page for the treatment being advertised, where the price and the Book button are.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a nail studio, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Should a home nail studio put its address on its website?
Usually not in full. Many home-based techs name the town or area on the website and send the exact address with the booking confirmation, which keeps it off public pages while still telling clients roughly where you are. Your Google Business Profile has its own address rules, so check how Google treats businesses that see clients at home before deciding how to set that up.
Do I need a website if clients already book through Instagram DMs?
DMs work while you have time to answer them. They fail when you are with a client, when a message is buried under others, or when someone wants prices at 11pm and gives up. A website with treatment pages, prices, policies and a booking link answers those questions without you. Instagram still does the showing off; the site does the explaining and the booking.
Can a nail studio website take deposits?
Yes, through whichever booking system you use. Most salon booking tools can take a deposit or card details at the time of booking, and the website links to that step. What the site adds is the explanation beforehand: how much the deposit is, when it is kept and how to rearrange. Clients who read the terms before paying argue about them far less often.
Should a nail tech with a busy diary run Google Ads?
Only when you have real gaps to fill. A paid click costs the same whether someone books one gel manicure or stays with you for years, so adverts only make sense when you have real gaps to fill: a new studio, a new tech or a new treatment. If you try them, send each advert to the page for that treatment and track the bookings it produces.
How often should a nail tech update the website gallery?
Every month or two is plenty. The website gallery should hold a small set of your best recent work for each treatment, since Instagram already handles daily posting. Swap in stronger photos as your work develops and remove anything that no longer represents what you offer. With Growth Care, you send the photos and the pages are updated for you.
Where to next
Also for nail studios:
Related trades we build for:
Nail Studio websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.