Google Ads for nail studios
Google Ads management for nail studios, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For nail studios
What it means in your trade.
A tech with a full book of regulars rarely needs paid search. It makes sense when there are real gaps: a new studio, a second tech, or a treatment you have just added. Keep the area tight, bid on the specific treatment and your locality, and exclude searches for courses, training, kits, jobs and DIY.
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Each advert should land on the page for that treatment, where the price, deposit terms and Book button are. A small budget, a fixed end date and tracking on bookings tell you quickly whether it is worth continuing.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for nail studios
Made for your trade.
Every trade asks something different of its website. For a nail studio, these are the parts built in.
- A treatment menu with a short page for each main service you want more of, including appointment length, infill timing and price.
- Deposit, cancellation and removal terms written in plain words and shown before the Book button.
- A curated gallery for each treatment, chosen from your best recent work.
- Your area named on the site, with the full address sent on booking if you work from home, and a Google Business Profile set up to match.
- A booking link into the system you already use, so deposits and reminders carry on as they are.
- Tracking on bookings and enquiries, so you can see whether the site or Instagram started them.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
How long does a nail studio website take to go live?
About 14 working days of build once the direction is agreed and your treatment list, prices and photos are in. The free Growth Audit comes first. You see the site on a private link while it is built, so you can check every price and policy before anything goes public.
Will my Instagram still matter once I have a website?
Yes. Instagram stays where new sets are shown off day to day. The website is where your bio link goes, and it holds what the grid is poor at: prices, policies, treatment explanations and the Book button. The two work together, and the website keeps working if a post is buried or an account is ever lost.
Can I add a new treatment after launch?
Yes. When you train in something new, send the details and a few photos and a page is built for it on Growth Care. A new treatment is also a sensible moment for a short, local promotion pointed at that page, if you have gaps in the diary you want to fill with it.
Also for nail studios
Google Ads management for nail studios
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.