Google Ads for hair salons
Google Ads management for hair salons, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For hair salons
What it means in your trade.
For cuts and blow-dries, paid search rarely pays back, because the booking is small and competitive local clicks are not cheap. It is worth testing for high-value work with a clear search behind it: extensions, colour correction or bridal hair. Bid on those terms with your area, and exclude searches for training courses, jobs, products, DIY dye and wholesale.
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Each advert needs its own page: the service explained, from prices, a real portfolio and an enquiry or consultation booking. Sending advert traffic to a homepage slider wastes most of it. Track consultations booked, and decide on a stopping point before you start.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for hair salons
Made for your trade.
Every trade asks something different of its website. For a hair salon, these are the parts built in.
- A price list built from your real structure: services, stylist levels and from prices, with a line on what changes the figure.
- A new-client route that explains the skin test and consultation before linking into your booking system at the right service.
- A profile for each stylist with their level, specialisms and a small set of their own before and after photos.
- Separate pages for your higher-value work, such as bridal or extensions, each with its own enquiry form asking the questions you need answered.
- Your Google Business Profile completed with services, categories and photos, and connected to the matching pages on the site.
- Events recorded on booking clicks and enquiry forms, so you can see which pages start bookings.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Can the site sell gift vouchers?
Yes, usually through the voucher feature your booking system already has, linked from a clear page on the site. Voucher sales cluster around Christmas and Mother's Day, so the page can be brought forward in the navigation at those times and quietly moved back afterwards. Nothing about how you redeem vouchers at the desk needs to change.
Do I need professional photos for a salon website?
For hair, consistent phone photos of real clients, taken by the same window in daylight with their permission, are more convincing than a staged shoot. A professional shoot pays off for the salon interior and the team, because those images are used for years across the site and your Google Business Profile.
How soon could the new salon site be live?
About 14 working days of build once the direction is agreed and your price list, team details and photos are in. The free Growth Audit comes first and takes around 48 hours. You see the site on a private link while it is built, so every stylist can check their own profile before launch.
Also for hair salons
Google Ads management for hair salons
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.