Google Ads for aerial installers
Google Ads management for aerial installers, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For aerial installers
What it means in your trade.
Ads suit two kinds of aerial work: the spikes after storms, when many people search at once, and steadier jobs such as TV wall mounting, where customers compare installers before booking. A campaign that runs flat all year tends to waste money in calm weeks.
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Keep the radius to where you actually travel, and exclude searches for buying aerials, cables and brackets, DIY installation guides, TV licence and channel listing queries, and jobs. Each ad should open on the page for that service, with a request form and your areas. Track calls and forms so you can see which clicks became jobs.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for aerial installers
Made for your trade.
Every trade asks something different of its website. For an aerial installer, these are the parts built in.
- A storm damage and signal loss page with a short request form and honest wording on lead times
- A TV wall mounting page showing screens you have fitted, the cable concealment options and the walls you can fix to
- A communal systems page aimed at the agents and landlords of apartment blocks, with its own enquiry route
- A plain-English guide to Freeview, Freesat, satellite subscriptions and Starlink, with the equipment you fit for each
- Your CAI membership, if you hold it, and insurance shown with a line explaining each
- Your Google Business Profile set up with the services and areas you cover, and photos of real installs
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Can the site help me win communal work in blocks of flats?
It gives agents a reason to add you to their list. Set out the kinds of shared system you look after, the response when every flat loses signal at once, the paperwork you send afterwards and how a maintenance agreement works. Pictures of head-end equipment and riser cabling show you are used to whole buildings.
Do I need a Starlink page?
If Starlink is work you take on, a page helps. Enquiries come mostly from households with slow rural broadband who want the dish somewhere safe and discreet and the connection working in the rooms that matter. Photos of your own installs and a plain description of the visit reassure them. If it is not something you do, leave it off.
What does the free Growth Audit look at for an aerial installer?
We go through your site as a customer with no picture after a storm would, on a phone, and then as someone wanting a TV mounted on the wall. We check how quickly each finds a number, your areas and prices, how your Google profile matches the site, and what nearby installers do better. You keep the written audit either way.
Also for aerial installers
Google Ads management for aerial installers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.