Websites for aerial and satellite installers
Aerial installer websites for storm days, house moves and new TVs
Aerial and satellite work comes from very different moments: a storm that has bent the aerial on half a street, a family moving into a house with no signal, someone who has bought a large TV and wants the cables hidden. Your website should have a door for each of them.
After a storm, the whole street loses its picture
When high winds come through, aerials and dishes are damaged across whole neighbourhoods at once, and your phone fills with people who all want you today. You cannot get to everyone, and many of the ones you cannot reach will ring the next installer they find.
Read moreShow less
A website can take some of that pressure. A short storm-damage page that explains what to check first, whether the problem might be the aerial, the cable or the TV's own settings, and how to request a visit, catches enquiries while you are up a ladder. If you are booked for days, say so and offer the next slot. An honest wait is better than silence, and people remember who told them straight.
Searches, maps and the forecast
Aerial searches are local and often urgent, so your Google Business Profile does much of the work: your coverage area, pictures of real installs, and reviews mentioning a storm repair or a wall-mounted TV. Ask for reviews on the day, while the picture is back and the customer is pleased.
Read moreShow less
Paid search suits the moments when demand spikes, such as after storms, and the steadier work like wall mounting, where people compare installers before booking. Each ad should open on the service it advertised. And keep the site current as the work shifts, adding pages for new services and removing ones you no longer offer. Under ongoing care, we make those edits for you.
TV wall mounting is a trade of its own
For many aerial installers, fitting TVs to walls has become steady work in its own right, and it is sold on appearance. The customer wants a large screen on the chimney breast or the living room wall with no visible cables and no worry that it will fall off.
Read moreShow less
Show it. Photograph finished installs with the cables hidden in the wall or neatly trunked, soundbars mounted, and the TV sitting level. Explain how you fix to different walls, including plasterboard and brick, and whether you can move the aerial point or add power where it is needed. Give it its own page, because people search for wall mounting separately from aerial work and may not realise an aerial installer does it at all.
★★★★★
“… He took the vision for my brand, Byte & Batter, and built a premium, high-converting digital storefront entirely from scratch. …”
Freeview, Freesat, Sky and Starlink in plain English
Plenty of customers do not know the difference between Freeview and Freesat, or whether they need an aerial, a dish or both. Many assume a broadband connection has replaced the need for either. A page that explains each in a few plain sentences, and what you install for each, answers questions you would otherwise field on the phone.
Read moreShow less
- Freeview: an aerial on the roof or in the loft, and what affects reception where they live.
- Freesat: a satellite dish, with no subscription, and when it makes sense over Freeview.
- Sky and other subscriptions: what you can install or move, and what the provider handles.
- Starlink: dish mounting, cable routing and getting the signal indoors, if you offer it.
- Multi-room: getting a signal to every TV in the house from one aerial or dish.
Blocks of flats and the managing agents who look after them
Communal aerial and satellite systems serving blocks of flats are a different business from domestic work, and a valuable one. Managing agents, housing providers and residents' associations need someone to maintain the system, fix faults that affect every flat, and upgrade old installations.
Read moreShow less
If you do communal work, give it a page aimed at those buyers: the types of system you install and maintain, how you respond to faults, how you report, and how contracts work. A managing agent comparing contractors wants to see that you understand the job and can deal with a building rather than a single living room.
CAI membership and the ladder-in-the-van problem
Homeowners find it hard to tell a qualified installer from someone with a ladder and a van, and they know it. They are letting you onto their roof and into their home, sometimes after a bad experience with the last person who fitted the aerial.
Read moreShow less
If you are a member of the Confederation of Aerial Industries, show it, with a sentence on what membership requires of you, so the logo means something to a homeowner who has never heard of it. Add your insurance cover, photos of tidy installations, and reviews in which customers describe the job. Say whether you guarantee your work and for how long. These answer the real question, which is whether the customer can trust you on their roof.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for an aerial installer, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Should an aerial installer list prices on their website?
Guide prices for common jobs help, such as a new aerial, a TV wall mount or a dish installation, with a note on what changes the price: roof access, cable routes or wall type. Customers are wary of being overcharged for aerial work, and seeing a starting figure makes them more willing to book. Keep the prices current, because an out-of-date guide causes more friction than none.
Is TV wall mounting worth a separate page on my website?
Yes, if you do it. People search for TV wall mounting separately from aerial installation, and many do not realise aerial installers offer it. A dedicated page with photos of finished installs, hidden cables and different wall types shows the quality of your work and captures those searches. It can become one of the most useful pages on your site.
Do I need a page about Starlink installation?
Only if you install it. Starlink is searched for by name, often by people in rural areas with poor broadband, and they want someone who can mount the dish safely, route the cable neatly and get the signal where it is needed indoors. A clear page explaining what you do and showing real installations will catch those searches. Do not add one for work you are not doing.
How can my website bring in communal aerial work?
Create a page aimed at managing agents and housing providers rather than homeowners. Explain the communal systems you install and maintain, how you handle faults that affect a whole building, how you report and how maintenance contracts work. Include photos of communal installations. That gives agents what they need to shortlist you, and it separates you from installers who only work on single homes.
Should my aerial website mention CCTV and smart doorbells?
If you install them, yes, but on their own pages. A customer looking for a camera over the drive is thinking about security and will not look for it on an aerial page. Show the cameras and doorbells you fit, how footage is viewed and stored, and photos of tidy installs. It widens what you are found for without muddling the main aerial and satellite pages.
Where to next
Also for aerial installers:
Related trades we build for:
Aerial Installer websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.