Google Ads for architects
Google Ads management for architects, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For architects
What it means in your trade.
Ads can make sense for architects when targeted at project types with good fees, such as new homes, major extensions or conversions. Generic searches pull in students, job seekers and people wanting free drawings. Bid on project types within your area, and exclude jobs, courses, software, salaries, free plans and famous building searches.
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The landing page must match the project: an extension ad should land on the extension page with case studies, a fee explanation and a detailed enquiry form. Without that, clicks cost money and bring enquiries you cannot use. Track forms and calls first so you can judge whether ads are worth continuing.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for architects
Made for your trade.
Every trade asks something different of its website. For an architect, these are the parts built in.
- Case study pages built from brief, site, constraints, planning route and outcome, using your drawings and photos.
- Separate pages for the project types you want more of, such as extensions, new homes, conversions or commercial work.
- A page explaining how you charge and what the client receives at each stage, with starting figures if you choose.
- ARB registration and professional memberships stated clearly with a short explanation of what they mean.
- An enquiry form asking about the site, project type, budget range, planning status and timing.
- Structured information about services, areas covered and credentials, so search engines and AI assistants can describe the practice accurately.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
How do we reduce enquiries that are too small for us?
Say clearly what you do and do not take on, and ask about budget and project type on the enquiry form. A page explaining your usual project size, with a short note suggesting other routes for small jobs, helps people self-select. You can also give a minimum fee or a typical starting budget, which is often the most effective filter.
Should we explain the planning process on our site?
Yes, briefly and practically. Many homeowners do not understand the difference between permitted development, planning permission and building regulations, and a clear explanation helps them see where you fit in. It also shows your local knowledge, especially if you describe the kinds of issues that come up with the planning authorities you work with.
Is it worth being on design and home improvement platforms as well?
They can bring enquiries, but they show you among many other practices and you control little of the presentation. Your own site is where your case studies, approach and fees are explained in full. Most people who find you on a platform will look at your own site before getting in touch, so it needs to back up the impression the platform gives.
Also for architects
Google Ads management for architects
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.