Google Ads for bathroom fitters
Google Ads management for bathroom fitters, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For bathroom fitters
What it means in your trade.
Ads can make sense for a bathroom fitter with room in the diary, but they need careful setup because bathroom terms overlap with plumbing repairs. Campaigns for full refits, wet rooms or accessible bathrooms, each with its own matching page, keep the spend on the work you quote for.
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Exclude tap, leak, blocked, toilet repair and similar terms, and job-seeker searches too. Keep the radius to the area you actually cover. Call and form tracking has to be live before launch so you can see which campaign produced survey requests, and decide whether the cost per survey makes sense for the size of job it leads to.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for bathroom fitters
Made for your trade.
Every trade asks something different of its website. For a bathroom fitter, these are the parts built in.
- Separate pages for full refits, en-suites, wet rooms and accessible bathrooms, each with the relevant projects and the areas you cover.
- A gallery that pairs finished rooms with photographs of the stages behind them, captioned so a homeowner knows what they are looking at.
- A job-sequence page explaining what happens each day, how the rest of the house is protected and when the bathroom is usable again.
- An enquiry form asking for the type of job, rough room size and photos, with wording that steers small repairs elsewhere.
- Your Google Business Profile set with the right primary category and connected to the new site.
- Calls and form submissions tracked, so you can see which service pages produce survey requests.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Do I need separate pages for wet rooms and en-suites?
If you want more of that work, yes. People search for the specific job, and a page showing wet rooms you have fitted, explaining the drainage and waterproofing in plain words, answers that search far better than a general bathrooms page. The same is true for small en-suites, which bring their own space and ventilation questions.
Where should my registrations and memberships appear?
On the service pages where they apply and near the enquiry form as well as in the footer. If a Gas Safe registered engineer and a registered electrician handle the regulated parts of your jobs, name them. If you belong to a scheme such as TrustMark, link to the listing so customers can check it themselves.
Is it worth explaining how the rest of my house is protected?
Very much so. Customers worry about dust, carpets and the hallway as much as the bathroom itself. A short section on dust sheets, floor protection, where the skip goes and how waste is removed shows you have thought about living with the job. Reviews that mention a tidy house make the same point in the customer's own words.
Also for bathroom fitters
Google Ads management for bathroom fitters
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.