For bathroom fitters and installers
Bathroom fitter websites that show the work hidden behind the tiles
Someone choosing a bathroom fitter is letting a stranger rip out the one room the household cannot do without, and trusting that what goes behind the tiles is right. The website has to earn that trust before the first visit.
The part of a wet room nobody will ever see again
The difference between a good wet room and a disaster two years later is the tanking, the falls on the floor and the way the drain is set. Once the tiles go on, none of that is visible, which means a customer comparing fitters has no way to tell a careful installer from a quick one.
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Except that you can show them. Photos taken at the membrane stage, with the tape on the joints and the former in place, are the most persuasive images a bathroom fitter can put on a site, precisely because almost nobody bothers. A short caption explaining what the customer is looking at turns a technical photo into proof.
The same goes for the boxing-in behind a wall-hung toilet, the frame behind a concealed cistern, or the access panel you left so the valves can be reached. Evidence of the unseen work is what separates you from the fitter who quotes less.
One bathroom, a whole household waiting
After the price, the questions are about disruption. How long will we be without a shower? Will there be a working toilet overnight? How much dust gets through the house? Who is actually in my home each day?
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A page that walks through a typical job in order, from strip-out to silicone, answers all of those at once. It does not need exact days if every job is different; it needs the sequence, what the customer should expect at each stage, and how you protect the rest of the house. Customers who know what is coming complain less and recommend more.
Accessible bathrooms are a separate customer
Level-access showers, grab rails, comfort-height toilets and wider doorways are often arranged by an adult son or daughter, or recommended by an occupational therapist, rather than chosen by the person who will use them. Some of that work is funded through a council Disabled Facilities Grant, which brings its own paperwork and timescales.
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That buyer needs a different page: calm, practical and respectful, with photos of accessible bathrooms that look like bathrooms rather than hospital rooms, and a plain explanation of how you work with grant-funded jobs if you take them. Tucking this under a general services list misses people who are searching for exactly that help.
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“… He took the vision for my brand, Byte & Batter, and built a premium, high-converting digital storefront entirely from scratch. …”
Keeping leaking-tap searches off the ad bill
Bathroom searches overlap heavily with plumbing repairs. An ad campaign that is not set up carefully will pay for clicks from people wanting a dripping tap fixed today, which is not the job you want. Negative keywords for repair terms, landing pages for full refits, wet rooms and accessible bathrooms, and tracking that shows which clicks became site visits are what keep the spend on the work you actually quote for.
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We would not start there, though. Paid traffic sent to a site that does not show the work well is money spent twice. The site and its tracking come first.
Getting found for refits, en-suites and wet rooms
Search for a bathroom fitter is local, and the map listing does much of the work: a complete Google Business Profile, the right primary category, photos of real finished bathrooms and a steady trickle of reviews. Ask customers to mention the type of job in their review, since a review that says wet room or en-suite helps the next person searching for that.
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On the site itself, each kind of work you want more of deserves its own page. A general “bathrooms” page competes for everything and wins little; separate pages for full refits, en-suites, wet rooms and accessible bathrooms each match what people type, and each can show the relevant projects.
Those pages get stronger as finished jobs are added to them. Under Growth Care you send the photos from each completed bathroom and they go onto the right page, and each quarter we look at which page is bringing in enquiries and improve the one that is not.
Certificates for the electrics and the boiler
Bathrooms are one of the places where electrical work has specific rules, and moving a boiler or gas supply needs a Gas Safe registered engineer. If you use a NICEIC or NAPIT registered electrician and a Gas Safe engineer, say so. If you are TrustMark registered, show it. Customers who have read one horror story will look for exactly this, and the fitters who make it easy to find come across as the careful ones.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a bathroom fitter’s business, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What photos should a bathroom fitter put on their website?
Finished bathrooms, obviously, but also the stages customers never see: waterproofing membranes before tiling, the frame behind a wall-hung toilet, level floors prepared for a walk-in shower. Those show the care that separates you from a cheaper quote. Label each project with the type of job and the area, and include before shots where you have them, because the change is what people remember.
Should accessible bathrooms have their own page?
Yes, if you do the work. The person enquiring is often a family member or an occupational therapist, and they want to know you understand level access, grab rails and safe layouts, and whether you work with Disabled Facilities Grant jobs. A dedicated page written in a calm, respectful tone, with real accessible bathrooms that look like normal rooms, speaks to them far better than a single line in a list.
Can Google Ads work for a bathroom fitting business?
They can, but they are easy to waste. Bathroom terms overlap with plumbing repair searches, so without negative keywords you pay for people wanting a tap fixed. Separate campaigns for refits, wet rooms or accessible bathrooms, each with its own landing page and call tracking, are what make the spend measurable. We build the site and tracking first, then look at ads if the numbers support it.
How do I stop getting enquiries for small plumbing jobs?
Say clearly what you do and do not take on, near the top of the page and again by the enquiry form. Use headings and page names about full bathroom installations rather than general plumbing. Ask for the type of project and a rough budget on the form. Most people self-select once they see you install bathrooms rather than repair them, and the ones who do not are easy to spot.
Does Coltura build bathroom showroom websites too?
Yes. A showroom changes the site in a few ways: opening hours and directions matter, the Google Business Profile is set up as a place people can visit, and the gallery can double as a guide to the ranges on display. The core job is the same, which is getting a homeowner confident enough to book a visit or a survey, and the build starts with a free Growth Audit.
Where to next
Also for bathroom fitters:
Bathroom Fitter websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.