For wall and floor tilers
Tiler websites where the close-ups do the selling
Every tiler's gallery is full of finished bathrooms, and from a distance they all look much the same. The work that sets a good tiler apart is visible only up close, so that is where your website should take people.
Close-ups of the cuts around the pipes
A wide photo of a tiled bathroom tells a customer the room is tiled. It does not tell them that the grout lines run true, that the cuts around the waste pipe are tight, that a large porcelain floor has no lippage, or that the edges are mitred instead of finished with plastic trim. Those are the details a fussy homeowner, a designer or another tradesperson notices, and they are what justify your price.
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Pair every wide shot with one or two close-ups. Label them in plain words: mitred external corner, herringbone set out from the centre line, level threshold into a wet room. Visitors learn what to look for, and then they look for it in your competitors' galleries and do not find it.
The per square metre question
Customers often ask tilers for a price per square metre, and plenty of tilers give one. The difficulty is that the rate depends on things the customer cannot see: the condition of the walls, whether old tiles are coming off, whether the floor needs levelling or an uncoupling membrane, the tile size and the pattern.
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If you publish a rate, publish the context with it. A short explanation of what the rate covers and what adds to it filters out bargain hunters and makes the higher quote you later give feel fair rather than inflated. If you prefer not to publish a rate, explain why, which does much the same job.
Who is supplying the tiles?
A tiling enquiry is only quotable once you know a handful of things, and a well-built form asks for them without feeling like paperwork. Who is buying the tiles, you or the customer? What size and material are they? What is going underneath? Is there underfloor heating?
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- Room, and whether walls, floor or both
- Rough dimensions, or a photo with a tape measure in it
- Tile size and material if chosen, and who is supplying them
- What is there now: old tiles, bare plaster, boarded floor or concrete
- Any underfloor heating, or plans for it
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Large format, natural stone and outdoor porcelain
Specialist tiling pulls customers from a much wider area than a standard bathroom does, because fewer tilers do it well and customers know it. Large-format porcelain slabs, natural stone that needs sealing, herringbone and chevron floors, and outdoor porcelain patios each justify their own page, with their own projects.
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Those pages are also where you can say which standards you work to. If you tile to BS 5385, the British Standard code of practice for tiling, say what that means for the customer in a sentence. Homeowners paying for expensive stone want to know the fixer takes the substrate as seriously as the finish.
Bathroom fitters and builders who need a tiler next week
A lot of tiling work comes from other trades. Bathroom fitters, kitchen companies and builders need a tiler they can rely on to turn up when the room is ready and leave it right. If you want that work, give it its own short page: the area you cover, how far ahead you are usually booked, whether you price by the job or the day, and a direct number. Trade customers skim, so keep it brief.
Reviews that name what was tiled
On the map listing, tilers are judged largely on reviews and photos. Ask for reviews that mention the job, such as a wet room floor or a kitchen splashback, and upload a couple of finished photos to your Google Business Profile after every job. It keeps the listing looking active and gives searchers something specific to trust.
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Paid search for tiling is harder to justify than for bigger-ticket trades, because many tiling jobs are modest in value. Where it can work is on the specialist end, such as large-format floors or outdoor porcelain. As with every trade, we build the site and the call and form tracking first, and let real numbers decide whether ads come later. Ongoing care keeps the gallery and those specialist pages fresh as the jobs come in.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a tiler’s business, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Should a tiler put a price per square metre on their website?
It can help, as long as the rate comes with context. Explain what it covers and what adds to it, such as removing old tiles, levelling floors, large-format tiles or complex patterns. That filters out people hunting for the cheapest number and makes your eventual quote feel fair. If you would rather not publish a rate, say why, which reassures customers in much the same way.
What photos work best on a tiling website?
Close-ups next to the wide shots. Tight cuts around pipes, mitred corners, straight grout lines and level large-format floors are what show skill, and they are exactly what most tiling galleries leave out. Label each photo with what it shows. Before shots help too, particularly for floors, where the preparation underneath is the part customers never get to see.
Is it worth having separate pages for different types of tiling?
For the work you want more of, yes. Large-format porcelain, natural stone, wet rooms, herringbone floors and outdoor porcelain are all searched for specifically, and customers will travel further for a tiler who clearly specialises. One general services page competes weakly for everything; a focused page with relevant projects gives you a realistic chance at the specific searches.
Can my website bring in work from other trades as well as homeowners?
Yes, with a short page written for them. Bathroom fitters and builders want to know your area, your availability, how you price and how to reach you directly. They do not need the explanations a homeowner does. Keep it separate from the homeowner pages so each audience finds what it needs quickly, and give it its own simple enquiry form.
Do I need a Google Business Profile if my tiling work comes by word of mouth?
Yes, because word of mouth usually ends in a search. Someone given your name by a neighbour will often look you up before ringing, and a complete profile with recent photos and reviews confirms the recommendation. An empty or missing one makes them wonder. Coltura sets up or tidies the profile as part of the rebuild and connects it to the new site.
Where to next
Also for tilers:
Related trades we build for:
Tiler websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.