For kitchen fitters and kitchen companies
Kitchen fitter websites that answer the questions asked before the survey
A kitchen is one of the biggest sums most households spend on their home, and they research it for weeks before anyone measures up. Your website is where most of that research either finds you or rules you out.
Fit-only or supply-and-fit: say which on the first screen
Kitchen fitting splits into two quite different businesses. Some fitters install units the customer has already bought, often from a trade supplier their builder recommended or a flat-pack retailer. Others design, supply and fit the whole thing, sometimes from a showroom. Plenty do both.
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The customer arriving at your site knows which one they need. If they have a kitchen sitting in boxes in the garage, they want to know within seconds whether you will fit it, which brands you are happy to install, and whether you take care of the worktops. If they are starting from an empty room, they want to see design work and the ranges you supply.
Sites that blur the two lose both. The fit-only customer assumes you only sell your own kitchens; the design customer assumes you are a fitter for hire. One sentence under the headline and two clear routes fixes it.
The trades behind a kitchen, and who signs them off
A full kitchen job involves stripping out, plumbing, electrics, often gas, plastering, tiling and flooring. The customer's real question is whether they will be managing five trades or one. If you coordinate everything, that is one of the strongest things you can say, and it belongs near the top of the page rather than in a list at the bottom.
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Be specific about the regulated parts. If a Gas Safe registered engineer connects the hob, and a NICEIC or NAPIT registered electrician does the circuits and certifies them, say so and name who holds the registration. Homeowners have heard stories about kitchens fitted beautifully with the electrics done by nobody in particular, and a clear answer here removes a worry they may not voice.
- Strip-out and disposal of the old kitchen
- First and second fix plumbing and electrics, with who certifies them
- Gas connection by a Gas Safe registered engineer
- Plastering, tiling, flooring and decorating, if you include them
- Worktop templating and fitting, including stone or quartz lead times
How long a family goes without a kitchen
After cost, the question kitchen customers ask most is how long they will be cooking on a microwave in the dining room. The honest answer depends on the job, but most fitters have a typical range and a typical sequence, and publishing it wins trust because competitors rarely do.
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A short, plain timeline works well: strip-out, services, units, templating, a gap while stone worktops are made, then fitting and finishing. Customers who understand why there is a wait between units and worktops stop ringing to ask why nobody is there.
★★★★★
“… He took the vision for my brand, Byte & Batter, and built a premium, high-converting digital storefront entirely from scratch. …”
Showroom, home visits and the map listing
Your Google Business Profile should match how you actually work. A showroom with opening hours should appear as a place people can visit. A fitter who works from home and covers a radius should be set up as a service-area business with the address hidden, so nobody turns up at your house expecting a display kitchen.
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Reviews do more work for kitchen fitters than for most trades, because the purchase is large and slow. Ask at handover, while the customer is still delighted, and ask for a photo. A review that mentions the town, the worktop and how tidy the fitters were answers questions the next customer has not yet thought to ask.
Paying for kitchen searches when showrooms are bidding too
Kitchen searches draw ad budgets from national retailers and large showrooms, so an independent fitter spending small amounts on broad terms tends to pay for clicks from people wanting a cheap flat-pack. Narrower campaigns can work better, aimed at the work you are best at: fitting a kitchen you have already bought, a particular style, or a full project with everything managed.
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Each campaign needs its own landing page that matches the search, plus call and form tracking so you can see which ads produced surveys. We build the site and tracking first, and only suggest ads once the numbers show where they would pay.
A gallery that grows with every handover
The strongest kitchen websites add each finished job as it happens, with the door style, worktop and the town. After a year that is a searchable record of your work that no brochure photo can compete with. Looking after that is part of ongoing care: you send the photos and the details, the project page goes up, and the gallery stays current without you touching a login.
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Those project pages help with search too. A page describing a shaker kitchen with quartz worktops fitted in a particular town gives search engines something specific to match, and gives a customer searching for that style proof you have done it nearby. A handful of pages for the kinds of kitchen you most want to fit does more than one general services page ever will.
What it costs
From £1,400, one-off.
That is the whole Growth Website™ rebuild for a kitchen fitter’s business, up to 6 pages. It covers the audit, rewriting how you explain the work, design, build, the conversion and local search groundwork, tracking, speed and launch. It is about 14 working days from agreed direction to launch, and you own it outright.
Growth Care™ is optional: £149 a month. Cancel any time, with a month’s notice. Every price is fixed and published, so you know the cost before you speak to us.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Should a fit-only kitchen fitter say which brands they install?
Yes. Customers who have already bought units want to know you will fit them, and naming the ranges and retailers you regularly work with answers that immediately. Be clear about anything you will not take on, such as certain flat-pack ranges or worktop materials. It saves both of you a wasted phone call and makes the enquiries you do get far more likely to turn into jobs.
How do I show that the gas and electrics are done properly?
State who does them and what they hold. If a Gas Safe registered engineer connects gas appliances and a NICEIC or NAPIT registered electrician certifies the electrical work, say so on the services page and near the enquiry form. Homeowners worry about this even when they do not ask, and a clear, named answer removes that doubt at the point where they are deciding whether to contact you.
Should I publish kitchen prices on my website?
A fixed price is rarely possible, but guidance helps. Many fitters publish a typical fitting cost range for a standard kitchen, or a starting figure for a supply-and-fit project, with a note on what pushes it up. That puts off people with an unrealistic budget and reassures people with a realistic one, which means fewer wasted surveys and warmer conversations at the ones you do.
What does Coltura build for a kitchen fitting business?
A rebuilt website designed around how kitchen customers decide: separate routes for fit-only and supply-and-fit work, a project gallery organised by style, a clear explanation of the trades involved and how long the job takes, an enquiry form that asks for room size and photos, and your Google Business Profile set up properly. It starts with a free Growth Audit of your current site, carried out by us.
Where to next
Also for kitchen fitters:
Related trades we build for:
Kitchen Fitter websites
Find out what your website is costing you.
A free Growth Audit™: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep whatever you decide.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.