Google Ads for kitchen fitters
Google Ads management for kitchen fitters, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For kitchen fitters
What it means in your trade.
Ads can work for a kitchen fitter, but broad terms like new kitchen attract people shopping on price at the big retailers. Narrower campaigns tend to be better value: kitchen fitting for units already bought, a full managed installation, or a particular style, limited to the radius you actually travel.
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Exclude flat-pack assembly, cabinet doors only, DIY and job-seeking terms if you do not want that work. Each campaign should land on a page that matches the search and ends in a survey booking form, and calls and forms need tracking before any money is spent, so you can compare cost per booked survey.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for kitchen fitters
Made for your trade.
Every trade asks something different of its website. For a kitchen fitter, these are the parts built in.
- Separate routes for fit-only customers and full design-and-supply projects, each with its own page and enquiry form.
- A project gallery sorted by style, with the door range, worktop and area stated on each kitchen.
- A plain timeline page setting out a typical job from strip-out to handover, including the wait for stone worktops.
- A survey booking form that asks for room size, photos of the current kitchen and whether units are already bought.
- Your Google Business Profile set up as a showroom or a service-area business, whichever matches how you trade, and linked to the new site.
- Call, form and booking tracking, so each survey request can be traced to the page that produced it.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
What if I work from home and have no showroom?
Then the site should say how you work instead: you visit with samples, measure up and design in the customer's own room. That is a genuine advantage for many people. Your Google Business Profile is set up as a service-area business with the address hidden, so nobody turns up at your house expecting a display kitchen.
Can I put a starting price on kitchen fitting?
You can, and it often helps. A typical range for fitting a standard kitchen, or a from figure for supply-and-fit, with a sentence on what pushes the price up, sets expectations early. It filters out people with an unrealistic budget without putting off anyone serious, and it makes your later quote feel explained.
How do reviews help a kitchen fitter specifically?
A kitchen is a large, slow purchase, and customers read reviews closely before letting a firm into their home for a week or more. Reviews that mention the timescale, the tidiness and the finished room answer the questions that matter. Ask at handover with a link, and show the best ones on the site beside the booking form.
Also for kitchen fitters
Google Ads management for kitchen fitters
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.