For joiners and carpenters
Joinery and carpentry websites that win the commission and the subcontract
Most joiners sell two different things to two different people: made-to-measure work for homeowners, and reliable hands on site for builders. A website that talks to both at once usually convinces neither, so this page is about building one that knows which visitor it is talking to.
- Price from
- £1,400
- Build time
- 14 working days
- Built by
- Coltura
- Growth Care™
- £149 a month
One-off, for a Growth Website of up to 6 pages.
From agreed direction to launch.
Our studio in Didsbury, Manchester.
Optional. Cancel any time, with a month’s notice.
How your customers choose
Two buyers: a homeowner who will wait, and a builder who will not.
The homeowner wants to see finished pieces and will wait weeks for the right joiner. The builder wants your area, your rate and proof of insurance, and decides in one phone call.
When it is urgent
A door that will not shut, or a builder short of hands
Urgent joinery is usually small: a door that has dropped, a window that will not close, a gate off its hinges, or a builder whose carpenter has let them down on Monday. They want to know whether you take that kind of job, your area and a number to ring.
When it is considered
A staircase, fitted furniture or period windows
Bespoke work is researched for weeks. The customer wants to understand the timber and feel sure you will treat the house with care, and the ones happy to wait for you are often the best customers.
What wins their trust, what loses it, and what they search for
What makes them trust you
- A workshop they could visit
- Clear terms for builders: rate, area and insurance
- Care for the house: dust sheets down and a tidy finish
- A named joiner alongside the company name
What makes them leave
- Stock photos of flat-pack kitchens and doors
- No sense of whether you do bespoke work, site carpentry or both
- A form that asks for nothing, so nobody can get a ballpark
- A gallery that mixes decking, door hanging and staircases
What they type into Google
- “joiner near me”
- “carpenter near me”
- “bespoke staircase”
- “fitted wardrobes”
- “alcove cupboards”
- “sash window repair”
- “oak doors fitted”
- “built in shelving”
Most of these end with a town name, and many are typed by people part-way through a renovation.
01 / 04
Photographing a staircase so the craft actually shows
A wide shot of a finished staircase taken on a phone in a dim hallway tells a visitor almost nothing. What persuades someone to pay for bespoke joinery is the detail a general builder cannot match: the housing joints on a string, the grain matched across a pair of doors, a scribe to a wall that is nowhere near straight.
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So the gallery is built around close-ups next to the finished room, and where you have them, bench shots from the workshop. A sequence from sawn boards to fitted piece does more to justify a price than any sentence about quality.
- One close-up for every wide shot, showing a joint, an edge or a fit
- Workshop progress photos where you have them, because they prove it was made rather than bought in
- The timber and finish named on every project, so visitors learn the vocabulary before they ring
- Period work kept separate, since sash repairs and matching old mouldings attract a different client
02 / 04
Joiner or carpenter: using the words your area uses
People in the north of England and in Scotland tend to say joiner for most jobs; further south carpenter is the everyday word. Plenty of customers use both. Your pages should use the terms people near you actually type, alongside the specific job: staircase, fitted wardrobes, sash window repair, oak frame, kitchen doors.
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Broad searches like joiner near me are mostly decided on the map listing, where distance, reviews and a complete Google Business Profile carry the weight. Specialist searches are different. Far fewer firms have a proper page about sash window restoration or bespoke staircases, so a well-built page for that work can reach customers well outside your immediate patch, which suits joinery because customers will travel further for it.
Reviews carry more weight when they name the piece. Ask clients to mention the staircase, the fitted wardrobes or the restored sashes, and add a photo to your Google Business Profile when each job is finished. A profile full of specific, recent work tells the next customer exactly what you are good at.
03 / 04
Putting your lead time on the page
Good joiners are booked up weeks or months ahead, and the enquiries that waste most of your time are people who need something next week. Saying your current lead time on the site, in plain words near the enquiry form, filters those out before they ring and tells the patient clients you are worth waiting for.
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It only works if it is kept current. That is the ordinary, unglamorous side of looking after a website: the lead time changed, a new project needs adding, the builders page needs your new day rate. With Growth Care you send those changes as a message and they are handled for you.
04 / 04
Where paid clicks make sense for a joinery business
Paying for clicks on “carpenter near me” usually buys small jobs like hanging a door or fixing a gate, which rarely justify the spend. Higher-value searches for bespoke staircases, built-in furniture or period windows can be worth testing, but only once the pages they land on are good enough to turn a visitor into an enquiry.
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Our view is the same for every trade: fix the site, get call and form tracking in place so you can see which enquiries came from where, and then decide on ads with real numbers in front of you.
What the website needs
The joinery site, page by page
Two routes from the homepage, one for homeowners commissioning work and one for builders who need a carpenter, so neither has to wade through the other's pages.
Homepage. Bespoke joinery or site carpentry, chosen in one tap, with your area and current lead time.
Staircases. Finished staircases, with the detail shown up close.
Fitted furniture. Wardrobes, alcove cupboards and shelving, scribed to real walls.
Windows and period work. Sash repairs, matching mouldings and doors.
For builders. Your area, day or job rates, insurance and availability.
Enquiry. The questions you would ask on the phone, asked up front.
The enquiry route, and what to leave out
The enquiry route
From “how much for some shelves?” to a quote worth driving to
- The visitor chooses a homeowner project or builder work on the first screen.
- Homeowners give rough dimensions, a photo of the space, painted or natural timber, and when they hope to have it done, so you can give a ballpark before driving anywhere.
- People expecting flat-pack prices tend to stop at the question about timber, and your lead time sits beside the form.
- Builders get a shorter form: dates, location, the job and a number to call back.
Leave it out
What not to put on the site
- Prices that suggest flat-pack
- A day rate for builders that is two years old
- Timber you no longer work in
- Copy-and-paste town pages
Proof and credentials
What a careful customer checks before commissioning joinery
Joinery has no single register to check, so customers judge the craft and the care around it. A few rules apply to some of the work, and saying you follow them marks you out.
What to show, item by item
- Staircases and Building Regulations
- New staircases have to meet Building Regulations on things such as rise, going and headroom. A line saying you design to them reassures the customer and their builder.
- Replacement windows
- In England and Wales, replacement windows have to meet Building Regulations, and installers registered with a scheme such as FENSA or CERTASS can self-certify. If you fit them, say how the paperwork is handled.
- Listed buildings
- Replacing windows or doors on a listed building almost always needs listed building consent, even like for like, and work without it is a criminal offence. Saying you work within that process tells a period-house owner you have done it before.
- Insurance
- Public liability cover stated plainly, which builders and main contractors will ask for before you start.
The standard of build
There is no demonstration site for a joinery business, and one borrowed from another sector would not tell you much. Every site is designed and built from scratch around the business, works properly on a phone and is yours outright. If you want to see the standard of build first, three demonstration sites for invented businesses, a roofer, a dental practice and a wine bar, are on the examples page.
See the demonstration sitesIn our clients’ words
What our clients say.
Questions
The questions joiners & carpenters ask.
What if I never photographed my best joinery work?
Start with what you can get now. Past clients are often happy to let you photograph a staircase or a set of cupboards you fitted, and current jobs can be photographed properly as they finish. A small gallery of well-lit, well-labelled pieces does more than a large one of blurry phone shots, and it grows each month.
Will a new website get my joinery business to the top of Google?
Rankings cannot be promised honestly. What we build is the groundwork that gives you a fair chance: a page for each type of work you want more of, the areas you cover stated clearly, a properly set up Google Business Profile, fast loading on a phone, and structured information that search engines and AI assistants can read.
Do I need a separate page for sash windows or period joinery?
If it is work you want more of, yes. Someone restoring a period house searches for the specific job, and they want to see that you understand old timber, matching mouldings and repair rather than replacement. A dedicated page with period examples speaks to that client directly, which a single line on a general services page cannot do.
The offer in brief
Five answers that are the same for every business we build for. Open any of them.
What does it cost, and what is included?
Growth Websites start at £1,400, one-off, for a complete rebuild of up to 6 pages with setup included. A larger site is the Signature Website, at £3,500. Up to six pages, which for a joinery business usually means a homepage with the homeowner and builder routes, a staircases page, a fitted furniture page, a period work page, a page for builders with your terms and a contact page with an enquiry form that gathers dimensions and photos. Your Google Business Profile is set up and linked, and tracking shows which kinds of work the site brings in.
All nine parts are included:
- Growth Audit
- Offer and Messaging Rebuild
- Complete Website Rebuild
- Conversion Optimisation
- Local Search Foundation
- AI Search Readiness
- Conversion Tracking
- Performance Optimisation
- Launch Support
How long does it take, and what do you need from me?
About 14 working days from agreed direction to launch. You watch the real site take shape on a private link, with one round of considered changes before launch. What we need from you: photos of finished pieces with a few close-ups, the timbers and finishes you work in, your current lead time, and your terms for builders if you want that work. Beyond that, about half an hour on the phone; we write the copy.
Who builds it?
Coltura, an independent digital studio in Didsbury, Manchester. We do every audit and every build in-house, so you deal directly with the studio doing the work. We take on a limited number of builds at once, which is why there is sometimes a short wait before a build starts.
Do I have to pay every month?
No. Growth Care is £149 a month if you want it, and entirely optional. It covers hosting and security, monitoring, content changes within a fair monthly allowance, a plain-English monthly report, a quarterly conversion review and messaging us directly. Cancel any time, with a month's notice. You are also free to host the site yourself.
What if it is not right for us?
The audit and the direction come before you commit. If the plan is the wrong fit for your business, you can walk away and keep the audit. You own the site, the domain and the content outright, and after launch anything that does not work the way it was built to work is fixed at no charge for 30 days.
Where to next
Also for joiners & carpenters:
Related trades we build for:
Next steps
Find out what your website is costing you.
Ask for the free Growth Audit of your current site. Then pick your best piece of work and look at how it appears on your phone. If a stranger could not tell it apart from something bought in, the photos need to show the joints, and that is often the cheapest fix there is.
Done by hand and back within 48 hours. You can have it without a phone call.
Or ring us on 07958 394808Or start on your own
- Instant website check: one page checked, with the evidence for each finding.
- Revenue leak calculator: what more enquiries would be worth, worked out from your own numbers.