Google Ads for joiners & carpenters
Google Ads management for joiners & carpenters, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For joiners & carpenters
What it means in your trade.
For most joiners ads are not the first spend. Broad terms like carpenter near me mostly bring small repair jobs, and a workshop with a lead time of several weeks has little use for more of those. Where ads can make sense is a quiet spell in the diary, or high-value work such as bespoke staircases or period sash windows, run on a modest budget and a tight radius.
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If you do test them, exclude repair, flat-pack and hanging-door terms, and send each campaign to the matching specialist page, because someone who searched for an oak staircase wants to see staircases. Call and form tracking has to be live first so you can tell which clicks became commission enquiries.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for joiners & carpenters
Made for your trade.
Every trade asks something different of its website. For a joiners & carpenter, these are the parts built in.
- A page for each kind of joinery you want more of, such as staircases, fitted furniture, doors and period repairs, each with the areas you cover.
- A gallery arranged by type of work, with every project labelled with the timber, the finish and the room it went in.
- A commission form asking for rough sizes, a photo of the space and a target date, plus a shorter form for builders booking site work.
- Your current lead time placed beside the enquiry form, worded so it can be changed with a single message.
- Your Google Business Profile claimed or tidied, with categories that match the work and the new site linked from it.
- Calls and form submissions tracked as events, so you can see which pages the enquiries came through.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Should I list the towns I travel to for bigger commissions?
Yes, and be honest about the difference. Many joiners cover a tight radius for small jobs but will travel much further for a staircase or a full run of fitted furniture. Saying that on the site stops distant customers ruling themselves out, and a page for your main specialist work can mention the wider area without pretending you have a base in every town.
How do I stop the site bringing in small jobs I have no room for?
Say what you take on and what you do not, near the top and again beside the form. If you have a minimum job size, state it politely. Ask on the form what the job is and when it is needed. People looking for someone to fix a door this week tend to go elsewhere once they see that, and the enquiries you do get are much closer to the work you want.
Can I keep my current web address when the site is rebuilt?
Yes. The domain stays yours and moves across at launch, and any old pages that are earning visits are redirected to their replacements so that value is not thrown away. Forms and phone links are tested before and after going live, and anything that does not work as built in the first month is fixed without charge.
Also for joiners & carpenters
Google Ads management for joiners & carpenters
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.