Google Ads for tilers
Google Ads management for tilers, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For tilers
What it means in your trade.
For many tilers ads are hard to justify, because typical jobs are modest in value and the cost of a click can eat much of the margin. They are more likely to pay on specialist, higher-value work: large-format porcelain floors, natural stone or outdoor porcelain patios, run over a limited radius.
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Exclude tile shop, cheap tiles, DIY, how to and job-seeking terms. Send each campaign to the matching specialist page with a quote form that asks for size, tile type and a photo. Call and form tracking must be live first, so you can judge the campaign on quote requests and jobs.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for tilers
Made for your trade.
Every trade asks something different of its website. For a tiler, these are the parts built in.
- A gallery with close-ups beside each wide shot, labelled with the tile, the pattern and the preparation involved.
- Pages for the specialist work you want more of, such as large-format floors, natural stone, herringbone and outdoor porcelain.
- A quote form asking for room, rough size, tile type, who supplies the tiles and a photo of the current surface.
- A short trade page for bathroom fitters and builders, with your area, availability and a direct number.
- Your Google Business Profile tidied, with the right category and connected to the new site.
- Tracking on calls and quote requests, so you can see which pages bring in the work.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
What makes a tiling gallery convincing?
Close-ups beside the wide shots, and labels that say what each photo shows. A mitred edge, a centred herringbone set out, a large-format floor with no lippage: these tell a customer far more than a finished bathroom seen from the door. Before photos help on floors too. Fewer, better photos beat a long scroll of similar rooms.
Is it worth mentioning British Standards on my site?
If you tile to BS 5385, the code of practice for tiling, a sentence explaining what that means for the customer is useful, particularly on pages for expensive stone or large-format work. Explain it in plain words as well, such as proper substrate preparation and the right adhesive for the tile and the surface.
Should I describe the jobs I will not take on?
Briefly, yes. If you do not do small repairs, a single splashback or outdoor work, saying so politely saves time for you and the customer. Equally, if you do take small jobs, saying so helps too, because many people assume tilers will not come out for them. Either way, clarity filters out mismatched enquiries.
Also for tilers
Google Ads management for tilers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.