Google Ads for cafes
Google Ads management for cafes, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For cafes
What it means in your trade.
Paid ads rarely make sense for everyday coffee trade, because people decide on the spot and use the map. They can be worth testing for the parts of the business with a longer decision: celebration cake orders, afternoon tea bookings, private hire and office catering. Bid on those searches within your delivery or travelling distance, and exclude recipes, jobs, courses and chain names.
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The ad must land on the matching page, such as the cake order page with its options and notice period. Before spending anything, tracking should be in place so you can see whether the orders came from the ad.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for cafes
Made for your trade.
Every trade asks something different of its website. For a cafe, these are the parts built in.
- A clear facts section covering seating, dogs, Wi-Fi, accessibility and parking, written in the way customers ask.
- A cake and celebration order page with the options, notice needed and a form that asks for date, size and message.
- A menu page in plain text that can be changed without a redesign, with dietary options marked.
- A page for private hire or evening events, with capacity and what you can provide.
- Your Google Business Profile completed with categories, attributes and hours that match the website.
- Photos of the counter, the seating and the front of the building, compressed so pages load quickly on mobile.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Should we list dog-friendly and laptop-friendly on the site?
If they are true, yes. They are among the most common practical questions people have before visiting a cafe, and a plain answer on the page saves a wasted trip. If you prefer laptops not to take tables at lunchtime, say that too. Being clear about who is welcome, and when, avoids awkward conversations at the counter.
Can the website take bookings for private hire in the evening?
Yes. A private hire page can explain how many people the cafe holds, what food and drink you can provide, the hours available and any deposit. A short enquiry form collects the date, numbers and type of event, so you can reply with a price. It gives groups such as book clubs, baby showers and small parties somewhere clear to ask.
Do we need professional photos for a cafe website?
Not necessarily. Good photos taken on a recent phone in daylight are often enough, provided they show the counter, the seating, the food and the front of the building. We can advise on what to shoot. What matters is that the pictures are current and honest, so a visitor recognises the place when they arrive.
Also for cafes
Google Ads management for cafes
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.