Google Ads for caterers
Google Ads management for caterers, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For caterers
What it means in your trade.
Ads can make sense for a caterer because office accounts are repeat business, and one new regular client is worth many single orders. Bid on searches such as office catering, corporate lunch delivery and buffet catering within your delivery radius. Exclude jobs, courses, recipes, wedding catering if you do not do weddings, and supermarket platter searches.
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The landing page matters more than the bid: it should show per-head prices, the delivery area, the order cut-off and a short form. A paid click that lands on a general homepage asks a busy office manager to do the work of finding your menu, and most will not.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for caterers
Made for your trade.
Every trade asks something different of its website. For a caterer, these are the parts built in.
- Separate pages for office catering, event buffets and funeral catering, each with the menus and details that buyer needs.
- Menus with per-head prices or starting prices, dietary markings and minimum numbers, written as text you can update.
- An order or quote form that asks for date, time, numbers, delivery address and dietary needs.
- A page setting out delivery areas, charges and the notice needed for each type of order.
- Your Google Business Profile set up as a service-area business with the right categories.
- Tracking on the order form and phone number, so you can see which pages the enquiries came from.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
What should a catering enquiry form ask?
Enough to quote without a follow-up call: the date and time, the delivery address or venue, the number of people, the type of food wanted, dietary needs and any budget. It should still be short enough to finish on a phone. Asking for the right details up front means your reply can include a price rather than a list of questions.
Do we need professional food photography?
It helps, but it does not need to be elaborate. Clear photos of real platters and buffets as they are delivered, taken in daylight, show buyers what arrives. Pictures of food laid out at a real event are more useful than close-ups of single canapés. Photos are compressed so the pages still load quickly on a phone.
Is it worth showing which businesses we cater for?
If those clients are happy for you to name them, yes, because an office manager is reassured to see other local employers use you. Always ask first. Where clients prefer not to be named, a line such as law firms, schools and sports clubs, with a short quote from each, gives the same reassurance without breaking confidence.
Also for caterers
Google Ads management for caterers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.