Landing pages for caterers
Landing page design for caterers, one page with one job.
A landing page exists to convert traffic you are already paying for. It has one offer, one piece of proof and one way to get in touch, with no navigation for visitors to wander off into.
For caterers
What it means in your trade.
A single-purpose page suits a caterer when there is one type of order to push: Christmas office lunches, summer barbecue packages for companies, a new breakfast menu for meetings, or catering for a local event season. The page shows the menu, price per head, order deadline and one form.
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It gives a targeted email, an ad or a flyer in business units a specific destination, so you can see how many orders that campaign produced. It can be updated each year rather than rebuilt.
What is included
Exactly what you get.
A single page built around one offer and one action
Written so the promise in your ad matches the first line on the page
Proof in the right place: reviews, photos of real work, accreditations
Conversion tracking wired up, so you can see what each enquiry costs
Fast enough that a phone on mobile data does not bounce before it loads
Not included. A landing page works alongside a proper website. If your whole site needs doing, start with the website and add the landing page after.
What it costs
£1,400, one-off.
A landing page can be one of the pages in a Growth Website, from £1,400, one-off. If you only want the one page, ask and we will quote for it on its own.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
Do I need a landing page or a full website?
If you are running paid ads and sending that traffic to your homepage, a landing page is usually worth having. If you are not running ads yet, start with the website, because a landing page only works once traffic is pointed at it.
Can you write the page as well as build it?
Yes, that is most of the work. The writing is what makes a landing page convert; the design's job is to stay out of its way.
What should a catering enquiry form ask?
Enough to quote without a follow-up call: the date and time, the delivery address or venue, the number of people, the type of food wanted, dietary needs and any budget. It should still be short enough to finish on a phone. Asking for the right details up front means your reply can include a price rather than a list of questions.
Do we need professional food photography?
It helps, but it does not need to be elaborate. Clear photos of real platters and buffets as they are delivered, taken in daylight, show buyers what arrives. Pictures of food laid out at a real event are more useful than close-ups of single canapés. Photos are compressed so the pages still load quickly on a phone.
Is it worth showing which businesses we cater for?
If those clients are happy for you to name them, yes, because an office manager is reassured to see other local employers use you. Always ask first. Where clients prefer not to be named, a line such as law firms, schools and sports clubs, with a short quote from each, gives the same reassurance without breaking confidence.
Also for caterers
Landing page design for caterers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.