Google Ads for CCTV installers
Google Ads management for CCTV installers, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For CCTV installers
What it means in your trade.
Ads can pay for security installers, but many searches in this category come from people shopping for a camera to fit themselves. Bid on installation intent, such as CCTV installation, alarm installers, access control for offices, plus your area, and exclude buying and review terms: best, cheap, wireless, review, DIY, kit and the names of retailers.
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After a local burglary spike, domestic alarm and camera searches can rise, so ads are worth having ready rather than running all year. Every ad should land on the matching service page with the survey form visible. Tracking which surveys came from ads is how you tell whether the spend is working.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for CCTV installers
Made for your trade.
Every trade asks something different of its website. For a CCTV installer, these are the parts built in.
- Separate pages for CCTV, intruder alarms, access control and monitoring, each split into domestic and commercial where the buyers differ.
- A certification section explaining what you hold and linking to where it can be verified, included only if it applies to you.
- A site survey request form that captures property type, what prompted the enquiry and preferred times.
- A gallery of workmanship photographed so that no client property or camera coverage can be identified.
- A fault reporting route for existing customers, separate from sales.
- Your Google Business Profile set up with installation categories and photos that match the website.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
What if I am not NSI or SSAIB certificated?
Then the site does not suggest otherwise. It talks about what you do hold, such as insurance, experience with particular systems and the quality of your installation work, and it is honest about the kinds of jobs you take on. Some customers need a certificated installer for insurance or police response, and it is better for everyone if they know early.
Can customers book a survey online?
Yes. The survey form asks for the property type, what the customer wants to protect, anything that prompted the enquiry and preferred times. You confirm by phone or email. It is a request rather than live booking, so you keep control of your diary, but the details arrive ready for you to plan the visit.
How long does the rebuild take?
Usually about 14 working days of build once the direction is agreed and Coltura has your photos and details. The free Growth Audit of your current site comes first, within 48 hours of asking, so you can see what we propose before committing.
Also for CCTV installers
Google Ads management for CCTV installers
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.