Google Ads for chimney sweeps
Google Ads management for chimney sweeps, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For chimney sweeps
What it means in your trade.
For most sweeps, paid ads are optional. The autumn surge brings enough searches that a well-set-up profile and site often fill the diary. Where ads make sense is at the start of the season, or to push work into quieter months, such as summer sweeps or cowl and bird guard fitting.
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If you advertise, keep the radius to where you actually travel, and exclude searches for sweeping brushes and rods, DIY cleaning logs, chimney repairs you do not do, and jobs or training. Send each ad to the page for that service with a booking form, and pause as soon as you are fully booked.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for chimney sweeps
Made for your trade.
Every trade asks something different of its website. For a chimney sweep, these are the parts built in.
- A booking request form that asks for the address, the type of fire or stove and preferred dates
- A page for each service beyond sweeping that you offer, such as bird guards, cowls and camera inspections
- Your trade body membership shown with the details needed to check it and what it means for the customer
- A short explanation of what a visit involves, from room protection to the certificate afterwards
- A landlord and holiday let page for owners who need several properties swept and certificated
- Your Google Business Profile set up with the areas you cover and photos of real jobs
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
How can the site help me get landlord and holiday let work?
Give it a page of its own. Owners of several properties need someone to arrange access, sweep on a schedule and send the certificates in one place. A page that explains how you handle keys, changeovers and invoicing, with a form for multiple addresses, makes you the easy choice for repeat work across a portfolio.
Do I need a separate page for bird nest removal?
If you do that work, yes. People search for it separately, often in spring when a nest is noticed, and they need to understand when a nest can and cannot be removed. A page explaining the timing, what you can do meanwhile and how a guard prevents it happening again deals with the question before the phone call.
What do you need from me for the rebuild?
Photos from your jobs if you have them, your trade body details, the areas you cover, your prices and the services you offer. Half an hour on the phone covers the rest. We write the copy and build the site, and you see it on a private link during the build. It takes about fourteen working days once the direction is agreed.
Also for chimney sweeps
Google Ads management for chimney sweeps
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.