Google Ads for demolition contractors
Google Ads management for demolition contractors, for clicks that turn into calls.
Ads show quickly whether your website converts, and money spent sending clicks to a weak page is lost. That is why the site comes first and the ads come second.
For demolition contractors
What it means in your trade.
Ads rarely bring commercial demolition work, but they can suit domestic jobs such as garage removal, garden clearance and small excavations. Bid on those in your area, and exclude demolition vacancies, training and card courses, plant for sale and DIY searches.
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Send each ad to a page for that job with a form for photos and access details. Keep budgets small and watch which enquiries turn into work, since domestic jobs vary a lot in value and a few poor weeks can hide a good campaign.
What is included
Exactly what you get.
Campaigns built around what people search when they are ready to buy
Negative keywords, so your budget goes on the searches that turn into work
A landing page that matches the ad, so visitors land on the offer they clicked
Conversion tracking, so you judge the campaign on enquiries
Budget set to what the enquiries are worth to you
Not included. Ad spend is paid to Google directly and is separate from anything Coltura charges. If your site is not ready to convert, we will say so before taking the work.
Built for demolition contractors
Made for your trade.
Every trade asks something different of its website. For a demolition contractor, these are the parts built in.
- Separate pages for demolition, soft strip, excavation, site clearance and any muck-away or crushing you do.
- A clear explanation of your approach to asbestos surveys and removal, and who carries it out.
- Projects arranged by type, with the method, constraints and result described.
- An accreditations section, and a plant page kept to what you actually own or operate.
- An enquiry form for the site address, drawings and photos.
- Your Google Business Profile set up with the correct categories and the areas you cover.
What it costs
£1,400, one-off.
The site comes first, at £1,400 one-off. Ad spend is paid to Google directly and is never marked up.
The free Growth Audit comes first either way, so you find out what is actually wrong before you spend anything.
In our clients’ words
What our clients say.
Questions
The ones that come up.
What should I budget?
Work backwards from what one job is worth. For example, if a typical job nets you £800 and one enquiry in three becomes a job, each enquiry is worth more than a business selling £40 services can spend. For some trades, ads do not pay at all, and we will tell you.
Can I run ads before rebuilding the site?
You can, but you will usually be buying traffic for a page that loses it. A free Growth Audit will tell you which of the two is costing you more.
Should the site mention neighbours, dust and traffic?
For urban and commercial jobs, yes. Clients worry about complaints, road closures and dust. Explaining how you handle noise, dust suppression, traffic management and communication with neighbours shows you understand the risk they carry. A short, factual section is enough, with an example project if you have one.
What goes in a demolition enquiry form?
The site address, the type and size of building or area, any drawings or surveys, whether an asbestos survey exists, access constraints and timing. Allow photo and file uploads. It is longer than a general form, but people sending it expect to give this information, and it saves a visit on jobs that will not go ahead.
Will a new site help me win larger contracts?
That depends on the market as much as the site. What it can do is give developers and procurement teams the evidence they look for, arranged so they find it quickly, and make sending drawings easy. Tracking then shows which pages lead to enquiries, so you can see whether the site is pulling its weight alongside tenders and relationships.
Also for demolition contractors
Google Ads management for demolition contractors
Find out what your website is costing you.
A free Growth Audit, done by hand: a written, prioritised audit of your website, with the three fixes worth making first. It is yours to keep.
We take on a limited number of builds at once, so there is usually a short wait before a new one starts. Once yours starts, it is about 14 working days from agreed direction to launch.